EuroCHRIE 2025: Three themes defining the future of hospitality & tourism

As we look ahead to EuroCHRIE 2025, which Hotelschool The Hague is proud to host, three themes stand out as the industry’s most pressing challenges: balancing travel growth with regenerative strategies, integrating digitalisation with human interaction and addressing global labour shortages. These are not just issues for tomorrow; they are pressing realities that we must address today.

Taking place in The Hague, the conference will welcome a total of nine inspiring keynote speakers, representing diverse perspectives from academia and industry. We highlight two keynotes:

• Hans Meyer, Co-founder and Managing Director at Zoku and Marco van der Werf, Founder of Bit: “Where Hospitality Meets AI”
  In a rapidly changing world, technology cannot replace the human touch, but the future requires a fusion of both. Hans Meyer and Marco van der Werf will explore how AI can transform the hospitality experience, and how hospitality business leaders can balance innovation with authenticity.
• Prof. dr. Mark van Vugt, Professor, Vrije Universiteit Amsterdam: “Hospitality Leadership Through Different Lenses”
  As an organisational psychologist at VU Amsterdam, Prof. dr. Mark van Vugt will share his vision on leadership through the lens of evolution and biology, offering new perspectives on how to lead effectively in today’s complex hospitality environment. 

EuroCHRIE 2025: Three themes defining the future of hospitality & tourism (source: Hotelschool The Hague )

We are thrilled to share this inspiring programme. With nine speakers in total, the programme will showcase innovation and leadership from both industry and academia, sparking dialogue on the challenges and opportunities shaping the future of hospitality and tourism. Yasemin Oruc, Lecturer Marketing and Innovation at Hotelschool The Hague and President of EuroCHRIE

Further keynote speakers are announced HERE, shaping a rich and dynamic programme filled with global expertise, practical insights, and thought-provoking perspectives.

For tickets and further updates, visit: https://eurochrie.org/2025/