The Hotels Network Launches Swaps: A Game-Changer in Personalized Hotel Website Experiences

The Hotels Network (THN), a direct growth platform serving over 20,000 hotels worldwide, has launched Swaps, an inventive solution designed to personalize hotel websites by dynamically replacing content for each visitor.

Swaps brings an entirely new approach to website personalization by allowing hoteliers to replace existing text and images automatically, based on specific targeting rules. Whether catering to local couples, international families, or business travelers, Swaps ensures that every guest sees content tailored to their needs, creating a more engaging and personalized booking experience.

Swaps is the first and only targeted content replacement tool designed specifically for the hospitality industry. This fully no-code solution makes advanced website personalization accessible to all hotels. By incorporating Swaps on their direct channels, hoteliers will benefit from:

• Dynamic Content Replacement: Automatically update existing website text, and images to align with visitor preferences and behaviors.
• Hospitality-Specific Targeting: Reach specific segments, such as families, couples, or solo travelers, with tailored messaging.
• Easy to use: No tech skills needed! Create your Swaps in a few simple steps, with a handy preview helping you visualize how your website looks for each audience.

Juanjo Rodriguez, Founder of The Hotels Network, commented on the announcement: For nearly a decade, we’ve helped hoteliers personalize their websites through targeted messaging and dynamic offers. With Swaps, we’re broadening the scope of our core capabilities—the personalization of the website’s existing content, enabling hotels to connect with guests in a more meaningful way.

This powerful solution drives engagement, increases conversions, and helps hotels stand out in today’s competitive market. By combining Swaps with other THN solutions, such as targeted messages and offers, hoteliers can deliver cohesive, personalized journeys that drive more direct bookings. Designed specifically for the hospitality industry, Swaps is the ultimate tool for hotels looking to provide a tailored, sophisticated website experience that converts browsers into bookers.

Learn more about Swaps and how it can transform your direct channel performance.