ITB Americas 2026

10 - 12 November 2026
Expo Guadalajara
Verde Valle
Guadalajara, 44550
Mexico

Join us for the inaugural ITB Americas, the latest addition to the ITB brand family.
The annual three-day B2B event will be hosted in one of the most vibrant cities in Mexico: Guadalajara.

From Canada to Patagonia - as the gateway to the booming travel and tourism industry of the Americas, the trade show brings together global leaders, innovators, and professionals to explore business opportunities, network, and shape the future of travel. The new Travel Trade Show for the Americas connects 35 countries in North, Central, and South America, as well as the Caribbean seamlessly, reinforcing its role as a bridge between the travel industry.

ITB Americas is here to connect the global travel industry with and across the Americas.

Why ITB Americas?

• ITB Americas is the first and only travel trade show for North, Central and South America as well as the Caribbean.
  The Americas represent one of the largest and fastest growing tourism markets in the world, serving as a powerhouse in global travel. With immense economic potential in the tourism sector, the region is an ideal location for hosting a premier travel trade show like ITB Americas.
• ITB Americas brings the event close to the market, reducing barriers and thriving participation. Hosting the event closer to participants in the Americas also reduces the need for long-haul travel, aligning with sustainability goals and reducing the carbon footprint of attendees.
• Addressing a demand in the global tourism industry, ITB Americas aims to establish a comprehensive trade show of the Americas that represents the rich diversity of North, Central, and South America, as well as the Caribbean. Unlike existing trade shows, this event will provide a unified platform to showcase the unique cultures, destinations, and opportunities across the entire Americas, fostering greater connectivity and collaboration within the region and beyond.

ITB ITB takes on a new market: Introducing ITB America

ITB Americas: New B2B travel trade show for the entire American continent to be launched in Mexico in 2026


ITB Berlin
https://itb.com
Messedamn 22
Berlin, D-14055
Germany