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Investment Program and Market Trends Are on the Agenda at the High-level 2026 Executive Vendor Summit, From HFTP and Hospitality Upgrade

The invitation-only event brings together senior-level vendor executives on March 25–27 in Fort Worth, Texas USA.
26 January 2026
Investment Program and Market Trends Are on the Agenda at the High-level 2026 Executive Vendor Summit, From HFTP and Hospitality Upgrade
Investment Program and Market Trends Are on the Agenda at the High-level 2026 Executive Vendor Summit, From HFTP and Hospitality Upgrade

Hospitality Financial and Technology Professionals (HFTP®) and Hospitality Upgrade are pleased to announce that program planning for the upcoming Executive Vendor Summit (EVS) has begun and the opportunity for hospitality vendor executives to register their interest is now available. This exclusive event, designed specifically for C-level vendor executives within the hospitality technology sector, will take place at the historic Hilton Fort Worth. Industry leaders are invited for this unique occasion to shape the future of hospitality technology in an intimate, high-level setting.

The EVS distinguishes itself from typical industry conferences by focusing strictly on the vendor community's leadership tier. The event curates an environment where competitors and collaborators alike can set aside sales pitches to discuss the broader challenges and opportunities facing the industry in a relaxed yet sophisticated atmosphere conducive to open dialogue and strategic thinking.

Attendees at this year’s summit can expect massive benefits tailored to their executive roles. The agenda is crafted to facilitate peer-to-peer networking that often leads to significant partnerships and industry alliances. Participants engage in roundtable discussions covering critical topics such as mergers and acquisitions, global market trends, and the evolution of cloud technology in hospitality.

Kicking off the EVS is the half-day Investment Program which connects attendees with the investment community as they discuss potential partnerships and influential trends in the investment space. Mike Sung, Director of Partner Success at Tectris.vc will begin the program with his presentation, “Future of Travel and Hospitality on Web3.” Sung’s Tectris.vc is an early-stage startup accelerator and investor focused on accelerating the adoption of Web3 innovation in the travel and hospitality industry.

This high-impact initiative is designed to spark conversation about the future of hospitality technology between industry innovators and investment communities. David Chestler, president at ProVision Partners

The core program will feature a keynote presentation from hospitality strategist Michael Goldrich with the session, “AI Is Reshaping Buyer Expectations Before Sales Enters.” Goldrich will examine how AI platforms have fundamentally changed hotel discovery.

And as per event tradition, the EVS will close off with the very popular “CIO Panel.” This dynamic session convenes prominent CIOs from a diverse range of organizations across the industry for an in-depth exploration of the future of technology investment and strategic leadership.

Eligible executives are encouraged to submit their interest soon, as space is strictly limited to maintain the quality of interaction. This is a rare chance to join the industry's most influential minds to collaboratively drive the industry forward.

About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with an offices in the EU. HFTP is recognized as a group supporting the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the publication of the Uniform System of Accounts for the Lodging Industry (USALI), Hotel Online and Hospitality Upgrade Magazine. For more information about HFTP, visit www.hftp.org.

Contact

Eliza Selig
Chief Marketing Officer
United States - Portland, Phone: +1 512 220 4026
Email: eliza.selig@hftp.org

Organization

Hospitality Financial and Technology Professionals (HFTP)
https://www.hftp.org/
7301 Ranch Rd 620 N, Ste 155-193
USA - Austin, TX 78726-4537
Phone: 1 (512) 249-5333
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