London. Oslo. Paris. And Your City – Start 2026 Together with HSMAI Europe

Happy New Year!

As we step into 2026, we would like to wish you, your teams, and your organisations a strong and successful year ahead. A new year brings new opportunities — to sharpen our thinking, strengthen our leadership, and continue building a hospitality industry that is commercially strong, future-ready, and people-driven. As part of this momentum, we’re pleased to share a preview of our upcoming events, designed to inform, connect, and support you throughout the year ahead.

Commercial Strategy Week, 14–16 January 2026 – London

We are excited to begin the year in London with Commercial Strategy Week, 14–16 January — three days dedicated to the future of commercial leadership in hospitality. This is where Revenue Management, Marketing, Sales and Distribution come together to explore how strategy, data, technology, and leadership must evolve in an increasingly complex marketplace. Through thought-provoking keynotes, peer exchange, strategy labs, the programme is designed to deliver insights you can apply directly to your business. The week concludes with the HSMAI Awards Europe 2025, celebrating individuals and organisations whose commercial leadership has made a real impact. Whether you are looking to develop your own expertise, strengthen your network, or invest in the growth of your team – and you or your team have not yet registered -, we warmly invite you to join us in London and be part of the conversations shaping the year ahead.

Room for Growth, 19–21 January 2026 – Oslo

Later in January, we will continue the momentum in Oslo with Room for Growth, 19–21 January, delivered in collaboration with Innovation Norway. This three-day initiative brings together hospitality professionals around learning, connection, and recognition. The Commercial Strategy Forum Oslo, Møte- og Eventbørsen 2026 creates valuable connections between buyers and suppliers, while the Awards recognise excellence and innovation. Room for Growth offers a powerful platform where you can sign up for different activities.

HSMAI Europe Leadership Development Camp 3–7 May 2026 – Paris

Looking further ahead, the HSMAI Europe Leadership Development Camp will take place 3–7 May 2026. For the first time, the camp will be hosted in Paris and is designed to accelerate the development of the next generation of commercial and general management leaders in hospitality. Building on the strong legacy of the Commercial Summer Camp, this reimagined programme combines leadership development, real-world business simulation, and commercial strategy.

Hospitality professionals are increasingly asked to strengthen their business skills, think like owners, and have the mindset of a “Chief Business Manager”.

This program sharpens the skills, knowledge, and mindset that form the business foundations of a successful leader/manager throughout their career.

The camp is ideal for organisations committed to developing future leadership talent. It is particularly well suited for one or more of your talented team members you want to invest in as part of their personal and professional development.

Target group: General Managers and Rising General Manager, Heads of Department, Senior Supervisors, Sales/Marketing/Revenue Directors, Asset Managers, and Multi Unit Staff.

2026 will include a wide range of activities across Europe — from local Power-Ups events, workshops, Student programs and Commercial Strategy Forums, to initiatives focused on Connecting Future Leaders. Events will take place in multiple European cities. We invite you to explore what’s coming and find the opportunities that best fit you and your teams at www.hsmai.eu/events/. The calendar will be updated after our Leadership Day in January.

We hope to see you and your colleagues soon.