How AI is Changing the Hospitality Guest Journey: Milestone Inc. and HSMAI eBook

The publication explores how artificial intelligence is transforming every stage of the guest experience, from discovery and booking to personalization and loyalty. It provides a practical roadmap for hoteliers to thrive in the AI era. It highlights the emergence of AI search engines, Generative Engine Optimization (GEO), AI agents, and AI-native content platforms that redefine visibility, engagement, and conversion in hospitality marketing. The eBook includes case studies from leading hotel brands successfully deploying AI-powered strategies to increase visibility and efficiency, as well as frameworks for future-proofing digital strategies through unified, AI-native platforms.

How AI is Changing the Hospitality Guest Journey: Milestone Inc. and HSMAI eBook

AI is no longer an emerging trend; it’s the new operating system of the guest journey. This eBook helps hoteliers understand where to focus investment and how to use AI to meet rising guest expectations while driving direct bookings. Anil Aggarwal, CEO of Milestone

Instead of browsing through links, travelers will increasingly expect personalized, conversational recommendations to guide them seamlessly from discovery to bookings. “This eBook is designed to help hospitality leaders adapt to this shift and ensure their brands remain visible and competitive. Brian Hicks, President & CEO of HSMAI

Download eBook Now to learn how to prepare your brand for the next generation of discovery and conversion. For more information on HSMAI and its initiatives, please visit https://americas.hsmai.org/.