Hilton Grand Vacations COO Gordon Gurnik on Innovating Timeshare Experiences and Expanding Global Horizons

Hospitality Net recently had the opportunity to speak with Gordon Gurnick, COO of Hilton Grand Vacations, about the company's evolution, innovations, and future plans. Gurnick explained that Hilton Grand Vacations is a standalone public company closely affiliated with Hilton Worldwide, managing over 700,000 members across more than 200 properties worldwide. He discussed the unique structure of vacation ownership compared to traditional hotels, highlighting the flexible point-based system that allows members to enjoy diverse vacation experiences across the Hilton Grand Vacations network. He also emphasized the importance of inspired hospitality and personalized guest services that create lasting memories.

Gurnick detailed Hilton Grand Vacations' innovation focus, especially on delivering dynamic experiences that go beyond accommodations. The company offers a variety of travel services, from private concerts to bespoke dinners and access to exclusive events, enhancing member engagement and community building. The pandemic shifted traveler preferences towards drive-to locations, prompting Hilton Grand Vacations to expand its network to include more regional destinations alongside urban resorts. Technology plays a central role in simplifying vacation planning and enhancing customer interaction, with investments in proprietary AI tools and seamless integration with Hilton Honors to increase flexibility and loyalty.

Looking ahead, Gordon Gurnick shared optimism about growth opportunities in the branded residence and fractional ownership sectors. Hilton Grand Vacations plans to continue expanding globally with new properties in key destinations like Kyoto and Waikiki, carefully balancing luxury and operational cost-effectiveness. The company prioritizes employee investment to reduce turnover and maintain high service standards, supporting seamless guest experiences. Hilton Grand Vacations is positioned as the world's largest timeshare company, committed to evolving with market trends and delivering value through technology and memorable vacations.