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Trailborn Hotels & Resorts Joins New Outdoor Collection by Marriott Bonvoy as Leader in Outdoor Hospitality

With a differentiated model of boutique hotels and resorts, curated outdoor experiences, and rapid growth, Trailborn solidifies its position as one of the industry's fastest-growing brands.
2 October 2025
Trailborn Hotels & Resorts Joins New Outdoor Collection by Marriott Bonvoy as Leader in Outdoor Hospitality
Trailborn Hotels & Resorts Joins New Outdoor Collection by Marriott Bonvoy as Leader in Outdoor Hospitality
Trailborn Highlands - Fire Pit (source: Christian Harder)

Trailborn Hotels & Resorts, The Official Hotel of the Great Outdoors™, proudly joins the highly anticipated Outdoor Collection by Marriott Bonvoy™ as a founding member. As part of this inaugural launch, Marriott Bonvoy has recognized Trailborn's distinctive position in delivering world-class, outdoor-focused hospitality. This milestone represents a pivotal moment in Trailborn's growth and national recognition, while giving Marriott Bonvoy members access to an expanding portfolio of properties in America's most iconic outdoor destinations.

Trailborn's pioneering approach focuses on creating boutique hotels and resorts inspired by their local surroundings and located near bucket-list destinations. Each property is one-of-a-kind, telling the story of its place through distinctive design, full-service dining, and curated programming. From beachside yoga and private surf lessons at Wrightsville Beach to guided fly fishing in the Blue Ridge Mountains or expert-led hikes in the Grand Canyon, Trailborn offers best-in-class experiences designed for post-adventure fun, connection, and relaxation—delivering added value to Marriott Bonvoy members beyond traditional lodging.

As an anchor brand of the Outdoor Collection by Marriott Bonvoy, Trailborn will remain proudly independent while reaching millions of travelers through Marriott's global network. This strategic collaboration amplifies our mission to guide guests' adventures with unique access to the outdoors and unforgettable experiences. Mike Weiss, Co-Founder and Co-CEO of Trailborn

Trailborn locations will also participate in Marriott Bonvoy's Drop Pin Challenge, a real-world treasure hunt that encourages travelers to head outdoors to discover pins and scan codes for an instant points boost, with 10 million Marriott Bonvoy points up for grabs. To unveil the experience, Marriott Bonvoy has partnered with TV personality, filmmaker, and passionate outdoorsman Dylan Efron, who will help inspire travelers to embark on their own adventures. Trailborn will further amplify the launch with the Trailborn Adventure Giveaway, offering two grand prizes of a two-night stay plus dinner at the Trailborn property of the winner's choice, with entry available directly through www.trailborn.com.

Preceding the launch of the Outdoor Collection by Marriott Bonvoy, Trailborn's rapid rise has already drawn significant industry acclaim. In just over a year since opening its first property, the brand has expanded at a remarkable pace with five distinctive hotels: Trailborn Rocky Mountains & Trailborn Rocky Mountains Outpost in Estes Park, Colorado; Trailborn Highlands in North Carolina's Blue Ridge Mountains; Trailborn Surf & Sound in Wrightsville Beach, North Carolina; and, most recently, Trailborn Grand Canyon in Williams, Arizona. This swift expansion underscores Trailborn's momentum as one of the most rapidly expanding outdoor hospitality brands in the country.

2025 has been a landmark year for Trailborn, reinforcing the brand's unique ability to deliver hotel accommodations and experiences unlike anything else in the market. We believe our collaboration with Marriott Bonvoy will build on our momentum heading into 2026 and the years ahead. Ben Weinberg, Co-Founder and Co-CEO of Trailborn

As Trailborn continues its mission of revitalizing historic properties and growing its portfolio of inspired stays across the U.S., the brand is set to expand in 2026 with two marquee destinations: a 93-room cliffside campus on Northern California's Mendocino Coast and a 203-room ski-in/ski-out retreat in Jackson Hole, Wyoming. In Mendocino, Trailborn will restore a historic landmark that will serve as "Mendocino's living room," complete with the town's largest event space, multiple dining venues, and expansive gathering areas overlooking Pacific cliffs and Redwoods. In Jackson Hole, the former Snow King Resort will be reimagined into a modern mountain escape featuring upgraded accommodations, a refurbished spa, a new restaurant concept, 30,000 square feet of meeting space and updated recreational amenities—just steps from town and minutes from Grand Teton and Yellowstone National Parks.

About Marriott International

Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 9,100 properties across more than 30 leading brands in 142 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website at www.marriott.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.

About Marriott Bonvoy

Marriott Bonvoy, Marriott International's award-winning travel programme and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy's portfolio of 31 extraordinary brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. With the Marriott Bonvoy app, members enjoy a level of personalisation and contactless experience that allows them to travel with peace of mind. To enrol for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram and TikTok.

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