Everything Is Hospitality – A Vision for Vertical Living with Philip Grace, Bob W’s Chief Development Officer | By Kristian Lupinski

In this podcast episode of Pillow Talk Sessions, Philip Grace, Chief Development Officer at Bob W, joins hosts Kristian Lupinski and Jessica Gillingham to share how Bob W is reimagining the future of living across Europe. With more than three decades in real estate and a track record of driving co-working innovations, Philip brings a unique perspective on where hospitality and residential living are heading.

From Amsterdam Noord to a converted police station in Copenhagen, Bob W is creating communities that blur the lines between living, working, and leisure. Philip explains why the company’s “everything is hospitality” philosophy drives every decision - and how technology plays a central role in delivering a seamless yet personal experience.

The conversation explores:

• Vertical villages and the long-term vision needed to make them thrive
• How AI and smart technology are transforming guest experiences
• Why Gen Z expectations are reshaping the way we design living and working spaces
• The challenges of breaking down real estate silos to create more flexible, future-ready developments

Philip also shares stories from Bob W’s rapid international growth — now spanning 13 countries — and offers a candid look at the opportunities and obstacles shaping the next generation of urban living.

Meet the hosts of Pillow Talk Sessions

Jessica Gillingham is the Founder and CEO of Abode Worldwide, a strategic public relations agency dedicated to elevating the profile of transformative technology solutions in global hospitality, lodging, and serviced living. An established industry thought leader, Jessica is a frequent conference speaker and author of Tech-enabled Hospitality, a new book exploring the innovations shaping the sector.

Kristian Lupinski, events and content producer for Abode Worldwide, is a driving force behind Pillow Talk, bringing extensive experience in media production — particularly podcast production — combined with a background in hospitality. Known for his ability to craft engaging stories and connect with key industry figures, Kristian has built a reputation for delivering high-quality content that resonates with audiences and amplifies the voices shaping the future of hospitality.

Tune in to the full episode to hear how Bob W is building connected communities, why AI is set to redefine hospitality, and what the future of flexible living really looks like.