Doug Kennedy’s Next Staff Training Webcast: Cooking Up New Hotel Sales

Sponsored By Travel Outlook and Track Hospitality Software

Register your team and participate live, or view the recording, of Doug Kennedy’s next 40-minute training webcast scheduled for Monday, August 18, at Noon ET. REGISTER HERE Although primarily targeting hotel group and event sales staff, this webcast is relatable for sales professionals in all areas of the accommodations and tourism industries.

It’s always fun to experiment with new recipes, says Kennedy, So this month we’re going to play with cooking and fine dining analogies as we explore actionable ideas salespeople can use to maximize revenues every day.

First, we’re zooming out and look at how the profession of hotel sales is rapidly being automated by big tech solutions powered by AI, he added, then I’ll challenge everyone to use these concepts in the near-term to ensure a long and prosperous career!

Here is an overview of key concepts to be presented:

• Don’t lose your hotel sales job to DoorDash! Keep the human engagement at the core of the dining experience!
• Discover your "recipe" for success.
• Stock up on key ingredients and select the right cooking utensils.
• Welcome, surprise, and delight them with amuse-bouches.
• Find out what the patrons truly enjoy eating.
• Spice up your menu descriptions.
• Adjust the menu for special dietary needs and preferences.
• Serve up a sweet-tasting dessert.
• Present the check with a smile!

Recordings of previous webcasts are available on KTN’s YouTube channel and are now also being distributed on your favorite podcast channel or on KTN’s Spotify channel.

Everyone who registers for this and all KTN webcasts receives a link to the recording, even if they cannot attend. The 40-minute format is perfect for “lunch and learns” or excerpts can be shared at staff meetings. The target audience is anyone who is interested in upskilling themselves or others, and the topic areas are broad enough to be relevant for all sectors of the lodging industry.

We are grateful to the generosity of our sponsors who have allowed us to offer complimentary admission, said Kennedy. It takes a lot of time to design, promote, and deliver these events, and so we would normally charge at least $99 registration per person, but this series is now completely free to all.

Sponsors include: Travel Outlook, the only KTN Certified call center, and Track Hospitality Software, a TravelNet Solution, whose products include a PMS and CRM.

Complimentary registration can be accessed at www.KTNwebcast.com. Here are the additional topics scheduled so far.

Creating Ordinarily Extraordinary Hospitality Encounters, DAILY!

Friday, September 19 (Noon ET)

REGISTER HERE

First, Doug explores how a steady stream of highly successful business books have championed the concepts of “outrageous,” unreasonable,” “legendary,” and “wow” service training concepts. Surely, entrusting frontline associates with the budget and processes they need to extend “little extras” proactively is surely solid. Yet focusing on the exceptional, occasional opportunity to amaze is just not enough. Instead, this KTN webcast focuses on how guest service colleagues can create experiences that are “ordinarily extraordinary.”

• A reminder: we are in the business of memory making, not in the “rooms rental industry.”
• Guest loyalty is the summation of dozens of seemingly “little things” throughout a guest’s stay.
• Micro hospitality moments matter the most. Guest loyalty is either won or lost every hour of every shift.
• “Hospitality” cannot be delegated down the org-chart; leaders must model ordinarily extraordinary hospitality when interacting with staff as well as guests.
• Making a personal commitment to providing an individualized gesture of authentic hospitality for everyone encountered throughout the day, whether a guest, a travel agent, a third party, or an “internal customer.” Whether encountering them across the desk or bar, on the other side of phone convos, via email exchanges or as you pass them in the hallways, corridors, and parking areas, make the ordinary feel extraordinary.

Hotel Spa Reservations Sales Training

Friday, October 17 (Noon ET)

REGISTER HERE

Although KTN is well known as the accommodations industry’s leading authority for reservations sales training, our workshops and webcam training sessions are often also attended by those from the spa front desk and/or reservations colleagues. Many clients even book separate KTN training just for their hotel spa services teams. In this month’s webcast, Doug will share sales training tips for those who respond to emails and calls from guests who inquire about spa treatments and services. Here are some highlights:

• Telephone hospitality skills and personalized email writing style to connect with the customers, many of whom might not be actual guests.
• “Loop-it-back” Listening and conversational questioning to truly discover the “story” behind the spa visit.
• Using descriptions that allure and entice vs. just listing, informing, and notifying.
• Needs-based recommendations to help them overcome “choice overload” when considering the menu of services and treatments.
• Securing the sale.
• Upselling and cross-selling other spa and/or salon services.
• Proactively offering reminders and suggestions for a stress-free visit.

For additional details, contact KTN at info@kennedytrainingnetwork.com or by phone (01) 954.533.9130 www.kennedytrainingnetwork.com