Turning Purpose Into Profit with Young Nguyen & Cecilie Laeskogen
HSMAI Europe Podcast: Sustainable Hospitality - Season 2 - Episode 2
 Turning Purpose Into Profit with Young Nguyen & Cecilie Laeskogen
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We’re back with the second installment of our 2024–2025 Sustainability Series, where we dive into the real-world strategies that make greener hospitality both responsible and profitable.
In Episode Two, host and HSMAI Europe journalist Gemma Greenwood sits down with two innovators in sustainable hospitality:
- Young Nguyen, Founder and CEO of d2O, on leveraging data-driven resource management to slash waste and boost your bottom line
- Cecilie Laeskogen, CEO of Norway’s award-winning Sundvolden Hotel, on leading a cultural shift toward eco-innovation without sacrificing guest experience
What you’ll learn:
- How to turn sustainability buzzwords into everyday practices
- Smart-sensor tech and green-loan financing: what works (and what doesn’t)
- Tips for empowering your team and embedding purpose into every department
- Ready to transform your property’s sustainability journey?
Listen now and discover actionable takeaways for aligning purpose with performance.
EPISODE 2: SUSTAINABLE HOSPITALITY | TURNING PURPOSE INTO PROFIT WITH YOUNG NGUYEN & CECILIE LAESKOGEN
Explore the full series on our website: hsmai.eu/hsmai-europe-podcast/.
About HSMAI Europe
HSMAI – Hospitality Sales and Marketing Association International – is a global organisation founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines.
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HSMAI Europe
Email: postbox@hsmai.eu
HSMAI Region Europe
hsmai.eu
10 Coldbath Square
London, EC1R 5HL
United Kingdom
Phone: 47 916 52 873
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