African Hotel Development Group and Aleph Hospitality In Largest Hotel Management Portfolio Deal In The Region
Aleph Hospitality to assume operations of 26 Onomo Hotels on 1 September
African Hotel Development Group and Aleph Hospitality In Largest Hotel Management Portfolio Deal In The Region
From left to right: Julien Ruggieri, Chairman, African Hotel Development; Julien Renaud, CEO, African Hotel Development; Bani Haddad, Founder and Managing Director, Aleph Hospitality, and Neil George, Partner and Executive Director Aleph Hospitality |
FHS Africa, Cape Town – African Hotel Development, the leading African lifestyle hotel group, real estate developer, and owner of the ONOMO brand, has entrusted Aleph Hospitality with the management of 26 ONOMO-branded hotels across 14 African countries.
This strategic move is fully in line with African Hotel Development’s business realignment strategy. By appointing Dubai-based Aleph Hospitality as manager of its hotel portfolio, African Hotel Development reaffirms its ambition to sharpen its focus on brand development and asset management, while accelerating the expansion of ONOMO’s footprint, with the objective of doubling the brand’s scale within five years.
This transaction represents a new chapter in Aleph Hospitality’s growth trajectory, doubling its portfolio and enabling the group to reach its goal of operating 50 hotels by the end of 2025, cementing its position as the leading independent hotel management company across the Middle East and Africa.
The direction we are taking with Aleph Hospitality reflects our strategic decision to separate operations from ownership and brand development. By delegating hotel operations to a trusted partner, we retain full strategic control over the future of the ONOMO brand while creating the conditions for faster growth and premiumization, especially for our upscale offerings, ONOMO Allure and ONOMO Collection. Julien Renaud, CEO of African Hotel Development
Through this transaction, Aleph Hospitality will reinforce its presence in 10+ African countries, with the opening of four new regional offices and the rollout of cluster operations in several key markets, including Kenya and Morocco where Aleph is already active.
This partnership allows us to scale our operations and further enhance efficiency across markets. We are proud to be selected as the operator of ONOMO Hotels and are committed to delivering exceptional value for all stakeholders — guests, owners, teams, and partners alike. Bani Haddad, Founder and Managing Director of Aleph Hospitality
Africa represents one of the most dynamic and promising hospitality markets in the world today and has been at the core of our growth strategy. We’re proud to further deepen our presence and bring our unique management approach to more communities across Africa
, added Haddad.
About The Bench
The Bench has built a legacy as a global curator of opportunity, designing transformative forums and summits that empower the hospitality and travel industries to connect, innovate, and thrive. With over two decades of expertise, The Bench creates platforms that go beyond transactions to inspire collaboration and drive meaningful change.
Each event brings together government leaders, tourism ministries, global travel associations, leading hospitality brands, hotel owners and investors, airlines, destination developers, and more. From flagship gatherings like FHS World (formerly AHIC) and FHS Saudi Arabia, to FHS Africa (formerly AHIF) and AviaDev, The Bench creates events where ideas spark, relationships deepen, and investments take flight.
The Bench thrives on fostering dynamic and forward-looking dialogues, uniting industry pioneers to address challenges, seize opportunities, and co-create the future. Each event is crafted to deliver more than just connections - it's about transforming ideas into action and building a better tomorrow.
Discover more at thebench.com
About FHS World
Dates: 27-29 October 2025
Location: Madinat Jumeirah, Dubai, UAE
Sponsors:
Sponsors:
Jumeirah as Host Sponsor; China Search for Culture Power Committee (Country Pavilion), Maldives
Fund Management Corporation (Country Pavilion), NEOM, Rua Al Madinah Holding and Taiba
Investments at Strategic Partners; PwC as Knowledge Partner; Accor, Arada Hospitality, Barriere,
Club Med, ExploreTECH, IHG Hotels & Resorts, Italia Hospitality (Country Pavilion), Marriott
International, Modon Hospitality, Radisson Hotel Group, Red Sea Global, Rotana, The Ascott Limited,
and Tourism Promotions Board Philippines (Country Pavilion) as Headline Sponsors; Action Hotels,
Aleph Hospitality, Aristara, ARK People Solutions, Blastness, Bushtec Creations, BWH Hotels, CBRE,
Colliers, Compass Project Consulting, Credibl ESG, EHL Hospitality Business School, Enterprise
Greece, Forsite Creative, H World International, IHCL, JLL, JT+P, Knight Frank, Louvre Hotels
Group, Minor Hotels, Quo, Rikas Hospitality Group, STR CoStar™️, The First Group Hospitality, Tui
Hotels & Resorts, United Hospitality Management, United Network Studio (UNS), and Wyndham
Hotels & Resorts as Sponsors; Cavendish Maxwell, Centara Hotels & Resorts, Rove Hotels, Shaza
Hotels and Start Reverse as Exhibitors; Adyen, dailypoint, Flyr, Portal, RMS Cloud in the
ExploreTECH Tech Pavilion.
David Tarsh
Phone: +44 (0) 20 7602 5262
Mobile: +44 (0) 7770 816 070
Email: David@Tarsh.com
The Bench
https://www.thebench.com/
The White House, 2 Meadrow
Godalming, Surrey, GU7 3HN
United Kingdom
Phone: 44 (0)1485 609160
FHS World 2025: Celebrating 20 years of shaping global hospitality investment | By Jonathan Worsley
FHS World announces first confirmed speakers for Middle East’s leading hospitality investment summit
What’s Next for Branded Residences - Brands Shaping the Future of Living | By Jonathan Worsley
