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Hyatt Strengthens Leadership in All-Inclusive Segment with Acquisition of Playa Hotels & Resorts N.V.

Acquisition Expands Hyatt’s Inclusive Collection with Iconic Beachfront Resorts, Meeting Guest Demand for All-Inclusive Stays and Reinforcing Brand Strength
18 June 2025
Hyatt Strengthens Leadership in All-Inclusive Segment with Acquisition of Playa Hotels & Resorts N.V.
Hyatt Strengthens Leadership in All-Inclusive Segment with Acquisition of Playa Hotels & Resorts N.V.

CHICAGO – Hyatt Hotels Corporation (NYSE: H) today announced the completed acquisition of Playa Hotels & Resorts N.V. (NASDAQ: PLYA), a leading owner, operator, and developer of all-inclusive resorts in Mexico, the Dominican Republic and Jamaica.

This transaction includes the acquisition of 15 all-inclusive resorts previously managed and owned by Playa. Of these, eight were already represented within Hyatt’s system as Hyatt Ziva and Hyatt Zilara properties. As part of the transaction, Hyatt expands its all-inclusive portfolio with the addition of several resorts located in premier beach destinations, including Secrets La Romana and Dreams La Romana in the Dominican Republic; Dreams Rose Hall in Montego Bay, Jamaica; and Hyatt Vivid Playa del Carmen and Sunscape Cancun in Mexico.

As we welcome Playa into the Hyatt family, we are strengthening our leadership in the all-inclusive space through a combination of new locations, capabilities, and talent. Playa’s all-inclusive management platform complements Hyatt’s global scale and brand strength, enabling us to deliver compelling experiences for guests and members while driving strong performance for owners. Mark Hoplamazian, President and Chief Executive Officer, Hyatt

Hyatt’s all-inclusive growth journey began in collaboration with Playa in 2013 with the launch of the Hyatt Ziva and Hyatt Zilara brands and accelerated with the transformative acquisition of Apple Leisure Group in 2021. In 2024, Hyatt further expanded its portfolio through a strategic joint venture with Grupo Piñero for Bahia Principe Hotels & Resorts. The acquisition of Playa solidifies Hyatt’s position as a leading provider of all-inclusive travel experiences.

We’re thrilled to welcome the Playa team into the Hyatt family – a move that not only strengthens our position as a global leader in all-inclusive, but also builds on our momentum in the segment. Spending time with the Playa team over the past several months has confirmed a deep cultural alignment and shared commitment to excellence. Hyatt’s loyalty program, World of Hyatt, and all-inclusive distribution platform, which includes ALG Vacations and Unlimited Vacation Club, are complemented by Playa’s commercial capabilities and together, we're ready to shape the future of all-inclusive travel. Javier Águila, President, Inclusive Collection, Hyatt
Playa has spent nearly two decades building a reputation for delivering outstanding all-inclusive experiences. This acquisition is a natural evolution of our longstanding relationship with Hyatt, and we’re confident these outstanding resorts will continue to flourish under its leadership. Bruce Wardinski, departing Chairman & CEO, Playa Hotels & Resorts

Hyatt intends to provide additional financial information about the transaction during the second quarter 2025 earnings conference call.

In connection with the transaction, BDT & MSD Partners served as lead financial advisor to Hyatt, with Berkadia serving as Hyatt’s real estate advisor. Latham & Watkins LLP acted as Hyatt’s legal advisor.

For more information on Hyatt’s Inclusive Collection portfolio, visit www.hyattinclusivecollection.com.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

Playa Hotels & Resorts B.V. ("Playa") is a leading owner, operator and developer of all-inclusive beach resorts.Playa's portfolio consists of a collection of thirteen premier resorts comprising 5,805-rooms that are located in primebeach locations in Mexico, the Dominican Republic and Jamaica. Playa's portfolio includes four resorts located in the heart of Cancún and Playa Del Carmen, Mexico that are managed by Playa Resorts Management and operatedunder Playa's brands, The ROYAL and Gran, seven resorts located in leading destinations in Mexico andDominican Republic that are managed by AMResorts under their Dreams and Secrets brands and one propertysituated on an irreplaceable site in Los Cabos Mexico that is currently managed by Barceló. Playa's thirteenthproperty is situated in Rose Hall, Jamaica in Montego Bay and will be re-opened in spring 2014 following a majorrenovation and expansion. Under an agreement with an affiliate of Hyatt Hotels Corporation (NYSE: H), Playa willpursue the acquisition or development of new all-inclusive resort opportunities under two new Hyatt all-inclusivebrands-Hyatt Ziva and Hyatt Zilara. Playa will also have certain rights to operate Hyatt-branded all-inclusiveresorts in five Latin American and Caribbean countries on an exclusive basis through 2018. For more information visit: www.playaresorts.com.

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Contact

Franziska Weber
Phone: +1 312 780 6106
Email: franziska.weber@hyatt.com

Organization

Playa Hotels & Resorts
www.playaresorts.com
3950 University Drive, Suite 301
USA - Fairfax, VA 22030
Phone: + 1.571.529.6000
Fax: + 1.571.529.6050
Email: contactus@playaresorts.com
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