Visual Matrix Expands in the Middle East, Partnering with the Best Western Premier M Four Hotel in Dubai to Provide Advanced Property Management Solutions

Fort Worth, Texas – Visual Matrix, a leading provider of advanced technology solutions for the hospitality industry, announced a new partnership with Dubai’s Best Western Premier M Four Hotel. The Best Western Premier will receive access to Visual Matrix’s cutting-edge Property Management System, supporting full mobile operations and promoting greater efficiency and profitability.

The hotel is Visual Matrix’s first property in Dubai, 1st in the Middle East region and 225th outside North America.

The property management leader’s international expansion has accelerated in 2025. Visual Matrix serves leading brands such as Best Western, Sonesta and more, and has hundreds of independent properties worldwide on its platform.

Full Property Management, Front Desk and Mobile Housekeeping Benefits

Under the new partnership, the Best Western Premier M Four Hotel will gain access to:

• Real-time visibility between housekeeping and front-desk operations. Hotel operations teams never have to question the status of a room, and team members can prioritize welcoming new guests.
• Labor savings and efficiency. Hotels are more efficient using MOP, and leveraging the tool allows hotel staff members to work faster, save labor hours, and reduce errors or mistakes. MOP also allows hotels to cut back on their use of computer paper, printer ink, and third-party communications tools, leading to long-term cost savings.
• Built-in emergency panic buttons designed to empower staff at all times. These panic buttons are available on every screen of the MOP application, and when pressed, automatically alert designated staff members and security. These buttons provide workers with protection during tasks by automatically creating a geolocation pin to locate them quickly during an emergency.
• Integrated texting system allowing two-way communication between hotel workers and guests. This system allows hotels to message guests before, during, and after their stay to ensure optimum satisfaction and increased operator availability over digital touchpoints.

Choosing the right technology to operate your hotel is crucially important and can be tied to any property’s success, which is why we are excited to partner with Visual Matrix to leverage their industry-leading PMS to manage our operations. We were initially in the market for a new Best Western-approved PMS, which led us to Visual Matrix. Our team is looking forward to this technology–and the relationship–going forward. Ravi Nair, General Manager of the Best Western Premier M Four Hotel

The 175-room Best Western Premier M Four Hotel is located in the heart of Deira, the historic center of Dubai. Guests of the hotel will have access to two international restaurants, complemented by a rooftop shisha cafe. The property’s position in Al Rigga allows easy access to Dubai International Airport, and is a five-minute walk from both Al Ghurair Shopping Mall and the Al Rigga Metro Station.

We are excited to partner with the Best Western Premier M, a four-star hotel located in the heart of Deira, to provide its operations team with a cutting-edge property management system designed to help reduce friction, improve communication and connect with guests. Through our collaboration, the Best Western Premier M will have the tools it needs to provide unparalleled service and stand out in the City of the World. Georgine Muntz, CEO of Visual Matrix

For more information on Visual Matrix, visit www.visualmatrix.com.