Estella Hale Appointed as Vice President of Commercial Strategy for Zucchetti North America's Hospitality Division

Sturgeon Bay, Wisconsin – April 23, 2025 - Zucchetti North America is pleased to announce the appointment of Estella Hale as the Vice President of Commercial Strategy for the company’s hospitality division. With more than 20 years in the hospitality industry – the last 10 of which were in strategic leadership roles – and her extensive knowledge of hospitality technology, Estella's leadership will play a pivotal role in further enhancing Zucchetti North America's position as a leading provider of innovative solutions for the hospitality sector.

In the new role, Estella is responsible for overseeing the market growth of Zucchetti North America’s suite of hospitality industry solutions. Estella’s extensive experience in hospitality technology will make her insights invaluable in more clearly defining the company’s regional vision for their hospitality products and will work closely with cross-functional teams to drive deeper penetration in the North American market. She will also be responsible for ensuring that the company’s tech stack meets the regional market needs, while remaining in alignment with the company’s global product marketing strategy.

"We are thrilled to welcome Estella Hale to our team," said Mark Lewis Brown, President & CEO of Zucchetti North America. "Her knowledge, experience and proven track record for maximizing the commercial performance for leading hospitality technology companies make her the perfect fit to lead Zucchetti North America’s strategic commercial initiatives. We are confident that Estella's vision and insights will enable our team to continue to deliver cutting-edge solutions to all our clients."

The company’s tech stack is designed to support hotels’ operations across all internal departments, providing the entire distribution eco-system, enhancing guest experiences and improving connectivity efficiency for hotels. Estella's expertise will be instrumental in further developing and optimizing these solutions to meet the evolving needs of the North American market.

Prior to joining Zucchetti North America, Estella was the Chief Commercial Officer at HotelIQ, where she developed and implemented the company’s strategic vision and oversaw commercial operations. Other previous roles included leading strategic sessions at Deloitte’s Greenhouse® and executive leadership roles at leading hospitality technology companies, including, SHR, iHotelier and Whiteboard Labs.

Estella has a master’s degree in technology commercialization from Texas McCombs School of Business, which was the inspiration behind her current passion for leading innovative technology companies to optimize their commercial strategies to maximize their operations and overall profitability.

To find out more information about Estella Hale’s appointment at Zucchetti North America or to arrange an interview, please contact Jennifer Nagy at jenn@jlnpr.com.