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New report: Staffing growth, enhanced services remain key to hotel success in 2025

Hotel employment expected to grow, staff retention and new technology critical to hotel success
1 April 2025
New report: Staffing growth, enhanced services remain key to hotel success in 2025
New report: Staffing growth, enhanced services remain key to hotel success in 2025

WASHINGTON – As hotels continue to climb towards pre-pandemic staffing levels, they are also leveraging new tools and technologies to grow and retain their workforces and meet the rising expectations of their customer base, according to a new report released today by the American Hotel & Lodging Association (AHLA).

Based on state-level data provided by Oxford Economics and STR/CoStar Group, AHLA expects to see the hotel industry add more than 14,000 employees in 2025, but staffing nationwide will still remain well below 2019 levels. While 2025 hotel employment numbers should rise year-over-year in more than half the states, only Montana and Washington, D.C., are expected to reach staffing levels that exceed those of 2019.

The hospitality sector has made significant strides in rebuilding its workforce and creating opportunities for career advancement, but staffing shortages continue to present significant challenges. The good news is that hotels have never been more competitive, offering strong wages and expanded benefits and focusing on employee satisfaction. Rosanna Maietta, president and CEO of AHLA

The report’s contributing partners – American Express, Ecolab, Encore, Hireology, Oracle, and Towne Park – each describe an industry facing challenges, but transformed by technology that has empowered guests, businesses, and workers. Together, they see a customer base that expects more and an industry working harder and smarter to meet those expectations. Today’s release – the 2025 State of the Industry Partners Trends and Insights Report – is a companion to the 2025 State of the Industry report published by AHLA last month.

Key trends and findings include:

About the American Hotel & Lodging Association (AHLA)

The American Hotel & Lodging Association (AHLA) is the largest hotel association in America, representing more than 30,000 members from all segments of the industry nationwide – including iconic global brands, 80% of all franchised hotels, and the 16 largest hotel companies in the U.S. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support, and workforce development programs to move the industry forward. Learn more at www.ahla.com.

Organization

American Hotel & Lodging Association (AHLA)
https://www.ahla.com/
1250 Eye Street, N.W., Suite 1100
USA - Washington, DC 20005
Phone: +1 202-289.3100
Fax: +1 202-289-3199
Email: info@ahla.com
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