The Beck Group Receives NEWH’s Inaugural SOHE Award

SHAWANO, WI — NEWH, Inc. (Network of Executive Women in Hospitality), the premier association committed to scholarships, advancing education, mentorship, and networking in the hospitality industry, announced The Beck Group as the winner of the inaugural Structures of Hospitality Excellence (SOHE) Award during ALIS DESIGN+ in Los Angeles on January 31, 2025.

The Beck Group included The Populus Hotel in Denver as one of their recent projects in their SOHE nomination. The Populus Hotel reflects The Beck Group’s abilities and collaboration with ownership to deliver this project, which redefines sustainable hospitality as the first carbon-positive hotel in the United States, setting a new standard for eco-conscious operations and pushing the boundaries of architectural innovation. The 265-room urban hotel unites luxury, sustainability, and innovative architectural vision to the Mile-High City.

The SOHE Award recognizes excellence in hospitality construction and dedication to NEWH’s mission highlighting innovative methods, processes, and exemplary team management that drive exceptional renovations and new construction projects worldwide. The Populus Hotel embodies The Beck Group’s forward-thinking approach, blending innovative construction with nature-inspired aesthetics. The eye-catching façade, modeled after the aspen tree, integrates sustainable materials and advanced eco-conscious practices.

The Populus Hotel’s distinctive form and forward-thinking ethos create a model for future developments aiming to strike a balance between architectural excellence and environmental responsibility. We’re proud to have brought such a significant, forward-thinking project to life through extensive collaboration with architect Studio Gang and developer Urban Villages. Matthew Archuletta, Denver regional director at The Beck Group. 

The Beck Group, home to several NEWH members nationwide, champions design-driven, sustainable, and community-focused construction projects across the hospitality industry. The firm actively supports initiatives that empower the next generation of industry professionals through charitable initiatives, education scholarships, and mentorship programs, aligning with the mission of NEWH, Inc.

The exciting launch of the SOHE Award expands the NEWH reach by embracing industry leaders in construction and recognizing their contributions to the industry. I am thrilled to celebrate The Beck Group for their company ethos and contribution to the development of The Populus Hotel. The team’s work on The Populus Hotel exemplifies how construction partners create beautiful, functional hospitality spaces through innovative solutions, cost efficiency, and complex, sustainable design implementation. Chris Tucker, CEO of NEWH, Inc.