BWH® Hotels Prepares for WTM Africa 2025 Showcasing Growth and Innovation in the African Market

Phoenix, Arizona – BWH Hotels is poised to make a strong impact at WTM Africa 2025, part of Africa Travel Week in Cape Town from April 9-11. With Africa’s hospitality sector booming, the global hotel company aims to expand its presence and build strategic regional partnerships.

The African continent is one of our strongest focus regions. With its fast-growing economies, we forecast incredible growth across Africa. We currently have 27 hotels in this region with another five opening soon. We look to grow our WorldHotels and Best Western Hotels & Resorts portfolio in city and resort destinations. Wytze van den Berg, Vice President of Global Operation EMEA of BWH® Hotels

BWH Hotels offers a diverse range of hotels, from luxury to economy, for travelers and developers. At WTM Africa 2025, it will highlight its expertise as the hospitality industry's second-largest soft-brand company, empowering independent hotels with tools to deliver exceptional guest experiences. Its four WorldHotels collections—Luxury, Elite, Distinctive, and Crafted—offer unique, authentic stays with world-class service.

As part of BWH Hotels’ expansion strategy, the company will highlight:

• New and upcoming Best Western Hotels & Resorts and WorldHotels properties in Africa
• Benefits of soft brand partnerships for independent hotels
• A focused commitment to sustainability and responsible tourism
• Tailored solutions that enhance the guest experience and drive hotel performance

BWH Hotels invites media, industry professionals, and potential partners to connect at WTM Africa 2025 to explore exciting opportunities and the future of independent hospitality in Africa. For more information or to schedule a meeting at our Booth number B11, please contact: Joanna.Becker-Birck@worldhotels.com