Rethinking Wellbeing - Why It's More Than Spas & Luxury Hotels

Key insights

• Wellbeing isn't just about pleasure (spas, massages) but also meaning, growth & social connections.
• Employee wellbeing is as critical as guest wellbeing. Happy staff = happy guests.
• Wellbeing isn't exclusive to luxury hotels. Sleep, good food, fresh air, and social interaction matter everywhere.
• Hospitality struggles with talent retention because young professionals seek work-life balance that the industry often lacks.

Valentina hopes that by next ITB, wellbeing will be a priority for all hotels—not just a trend for the privileged few.