ISHC - The International Society of Hospitality Consultants | ISHC.com

How AI and Data Intelligence Are Reshaping Hotel Revenue Strategy

26 March 2025

The role of revenue managers is evolving from manual pricing decisions to a broader commercial strategy role, integrating marketing, sales, and operations. Speaking at ITB Berlin, Lighthouse CEO Dave Collier highlighted key trends shaping the future of revenue management and how AI is transforming hotel decision-making.

Key takeaways

Collier predicts that in five years, hotels that fail to embrace AI and data intelligence will struggle to compete. The future belongs to those who integrate automation, predictive analytics, and holistic commercial strategies.

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