HSMAI Honors Cendyn with Five Adrian Awards

Cendyn, a global integrated hotel technology and services company, announced today it was honored in three categories for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) during the annual Adrian Awards Celebration held at the New York Marriott Marquis on February 18, 2025.

This year’s theme, Wish You Were Here, highlighted the stories of memorable and successful travel marketing and public relations campaigns, ads, earned media programs, and experiential and digital experiences that inspired the notion that travel is about more than just the destination, cultivating a passion for the journey and memories collected along the way. Industry experts of the Adrian Awards judging panel are comprised of advertising, public relations, communications, media, and digital professionals, along with leading members of the travel community. Judges awarded Cendyn with two silver and three bronze Adrian Awards for winning entries in the following categories:

• Silver Awards - Digital search marketing strategy with HHM Hotels // Independent Collection Holiday Cyber Sale and a social media campaign with Virgin Hotels New York City Strategic Launch.
• Bronze Awards – Digital search marketing strategy with Sunseeker Resort Charlotte Harbor, social media and social networking with Fontainebleau Miami Beach, and with the Watergate Hotel website redesign.

We are thrilled to be honored with five prestigious Adrian Awards. Cendyn’s digital marketing teams work diligently to ensure our clients maximize their online presence, attract new guests, and drive direct booking conversions. Whether through our comprehensive digital marketing offering, website development, or social media programs, our hospitality marketing specialists apply their knowledge to ensure our customers achieve optimal campaign performance that drives revenue. Cendyn CMO, Nicki Graham

The Adrian Awards honors the creativity and vision that drives our industry forward, shining a spotlight on the marketing and communication leaders whose outstanding work truly inspires people to embrace travel and create unforgettable memories in the journey. Brian Hicks, president and CEO of HSMAI

The Adrian Awards, now in their 68th year, are the largest and most prestigious competition in global travel marketing. The 2024 Adrian Awards were presented in advertising, digital, PR/communications, and integrated campaign categories. These include awards for digital creators, reputation management, affiliate marketing, and broadcast integration.