Philippine Tourism and Hotel Sector See Strong Growth with Integration of Branded Residences

MANILA, PHILIPPINES - As the Philippines continues to rise as a key destination in Southeast Asia, the country’s tourism and hospitality sectors are experiencing remarkable growth, heard a special forum organized by C9 Hotelsworks and Delivering Asia in Manila attended by over 100 industry leaders. With its vibrant culture, pristine beaches, world-class resorts, and bustling urban centers, the Philippines has become an increasingly attractive destination for both leisure and business travelers.

This burgeoning tourism scene is further enhanced by the rise of branded residences, combining luxury living with the unmatched hospitality services of top-tier global brands, said speakers at the event which included Nobu Hospitality Regional Director, Asia Pacific, Lee Lin and Cyndy Tan Jarabata, President and CEO of Tajara Leisure and Hospitality Group.

Tourism in the Philippines is drawing visitors not only from neighboring regions but from around the globe given its accessibility, diverse range of activities, and strong infrastructure, the destination is well-positioned to become a global hub for travelers seeking both adventure and relaxation.

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Cities like Manila are increasingly becoming “playground cities,” following in the footsteps of other cosmopolitan hubs such as Bangkok, Miami, and Dubai. These cities have successfully combined luxury real estate with the region’s vibrant entertainment, sports, gaming, and lifestyle offerings.

Philippine Tourism and Hotel Sector See Strong Growth with Integration of Branded Residences

We believe that Manila has all the potential to evolve into a global playground city. Its regional accessibility, diverse entertainment options, and rich lifestyle offerings make it a prime candidate for the growing demand in luxury residences. Barnett from C9 Hotelworks

The integration of branded residences into the Philippines’ tourism and hospitality landscape is already making waves, with international hospitality groups such as The Ascott Limited spearheading the development of luxury residential offerings. The Ascott has been a pioneer in branded residences in the Philippines for over two decades and is confident that these properties will cater to an increasing demand for high-end, serviced living spaces.

We are fully committed to the Philippines in the long term. Our brands, including Somerset, Citadines, and now Oakwood, bring international expertise and world-class services that align perfectly with the expectations of buyers looking for top-tier branded residences. As the market matures, these residences will add a unique dimension to the country’s growing tourism and hospitality sectors. Saowarin Chanprakaisi, Vice President of Business Development at The Ascott Limited

With luxury real estate markets thriving in key destinations across the region, the Philippines stands poised to benefit from this growth. The rise of branded residences, combined with world-class hotel and resort offerings, will further elevate the country's status as a prime location for both international travelers and investors.

As tourism continues to drive growth in the country, the fusion of branded residences and hospitality sets the stage for the Philippines to become an even more compelling choice for travelers and investors, positioning it as one of the most exciting destinations in Asia for the coming decades.

Philippine Tourism and Hotel Sector See Strong Growth with Integration of Branded Residences Somerset Gorordo Cebu, Philippines is scheduled to open this year