Top trends driving Gen Z travel this winter
 Top trends driving Gen Z travel this winter
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 Top trends driving Gen Z travel this winter
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Key Takeaways
- This winter, Gen Z is flocking to sun-soaked beach destinations worldwide, from Sydney, Australia to Praia Grande, Brazil.
- Gen Z is more likely than any other generation to search for “Nature” experiences on Airbnb and prioritize outdoor wellness activities.
- More than 75% of Gen Z travelers are using the app to book quick winter escapes.
Travelers are shaking off the winter chill and embracing new adventures. Whether they’re escaping to a winter getaway, or using cozy indoor days to plan future trips, the urge to explore is stronger than ever. January has emerged as the peak month for searching for Airbnb stays, aside from the bustling summer months.1 With countless destinations to choose from, we’ve turned to the most talked about generation, Gen Z, to see where and how they’re traveling this winter.2
Top trends driving Gen Z travel this winter
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Gen Z winter travel trends on Airbnb
With their budget-conscious mindsets, fast-paced lifestyles, and constant access to technology, Gen Z travelers are driven by a desire to discover hidden gems and prioritize wellness. From top destinations to the experiences they’re craving, we’ve tapped into the trends shaping their winter travel:
- Gen Z is the most likely generation to search for “Nature” experiences on Airbnb than any other generation, prioritizing natural wellness activities like horseback riding and forest bathing to disconnect and recharge.3
- Emerging Brazilian beach towns like Praia Grande and Porto Seguro are surging this winter for Gen Z travelers, showing their desire to soak up the sun, discover up and coming locales, and immerse themselves in authentic, vibrant cultural events like Carnival.4
- Over 75% of Gen Z travelers have turned to the Airbnb app for trip planning, which comes as no surprise for a generation that has grown up immersed in technology.5
- More than 60% of Gen Z travelers are seeking trips lasting 2 to 6 nights, likely influenced by work commitments, financial considerations, or a preference for quick getaways.
The trending destinations topping Gen Z’s winter travel list
From pristine beaches to wellness retreats, these trending destinations are defined by an increase in searches made by Gen Z travelers for trips this winter season compared to the year prior.
1. Based on internal Airbnb data of searches from Q1 – Q4, 2024
2. Based on internal Airbnb data, of trending searches for Gen Z travelers made in Q1 – Q3 2024 for Winter 2025 compared with searches made in Q1-Q3 2023 for Winter 2024
3. Based on internal Airbnb data between 10/16/2024 and 1/15/2025
4. Based on internal Airbnb data, of trending searches for Gen Z travelers made in Q1 – Q3 2024 for Winter 2025 compared with searches made in Q1-Q3 2023 for Winter 2024
5. Based on internal Airbnb data of searches made in Q1 – Q4 2024
About Airbnb
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
About Airbnb.org
Airbnb.org is a nonprofit organization dedicated to facilitating temporary stays for people in times of crisis around the world. Airbnb.org operates independently and leverages Airbnb, Inc.'s technology, services, and other resources at no charge to carry out Airbnb.org's charitable purpose. The inspiration for Airbnb.org began in 2012 with a single host named Shell who opened up her home to people impacted by Hurricane Sandy. This sparked a movement and marked the beginning of a program that allows hosts on Airbnb to provide stays for people in times of need. Since then, the program has evolved to focus on emergency response and to help provide stays to evacuees, relief workers, refugees, asylum seekers, and frontline workers fighting the spread of COVID-19. Since then, hosts have offered to open up their homes and helped provide accommodations to 100,000 people in times of need. Airbnb.org is a separate and independent entity from Airbnb, Inc. Airbnb, Inc. does not charge service fees for Airbnb.org supported stays on its platform.
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