Avalon Hospitality Group Drives Growth, Empowers Sales Team with STS Cloud, ProposalPath, and E-Signature Implementation

Avalon Hospitality Group (AHG), a trusted name in hotel management for full-service, select-service and resort properties, proudly announces the integration of SalesAndCatering.com’s STS Cloud and ProposalPath by Bluebuzzard across its expansive portfolio. This forward-thinking commitment to cutting-edge group sales technology is set to enhance productivity, elevate client experiences, and foster growth throughout its properties.

Avalon's sales team loves the simple design of features like E-Signature and Online RFP Forms, which make it easier for new employees to get started and simplify everyday tasks. Better communication between departments has made it smoother to coordinate sales, meetings, and events. Teams now work more efficiently, easily meeting client needs through streamlined communication and data sharing.

According to Robin Grazioso, the company’s Vice President of Sales & Marketing, STS Cloud and ProposalPath have been a game-changer for their sales strategy. These tools have allowed us to centralize our data, automate routine tasks, and gain valuable insights into customer preferences—all of which have been instrumental in refining our approach. Not only have they streamlined our operations, but they’ve also empowered our team to focus on what truly matters: building stronger relationships and providing exceptional service to our clients. With real-time information at our fingertips, we can now respond to client needs faster and more accurately than ever before.

Team members particularly value the robust analytics capabilities, which provide valuable insights into customer preferences and emerging trends. Additionally, the automation of routine tasks, such as follow-up emails and invoicing, has freed up staff time to focus on strategic initiatives that drive revenue, increasing both productivity and job satisfaction.

Avalon’s implementation of ProposalPath has also improved sales effectiveness, allowing team members to create professional, customized proposals that can be easily shared with clients, expediting the contract process by up to 33%. The seamless integration between STS Cloud, ProposalPath, E-Signature, and RFP Forms further reduces errors and ensures that staff have access to the latest information, fostering greater accuracy and responsiveness in client interactions.

STS Cloud is an easy to use platform that handles CRM tasks, catering, document management, bookings, and leads. It’s a powerful tool for management companies that provides a detailed view of sales performance across multiple locations, with easy single-login access at no extra cost. With a business model built on innovation, affordability, and trust, SalesAndCatering.com has attracted over 150 management companies to their industry-leading STS Cloud platform. Founded over 30 years ago, and currently serving more than 2,700 leading hotels, resorts, and meeting venues.

Avalon Hospitality Group’s implementation of the enhanced STS Cloud suite and ProposalPath supports a forward-thinking approach to sales and event management, positioning it as a leader in hospitality technology adoption, and sets a new standard for service excellence across its portfolio.

About Avalon Hospitality Group

Avalon Hospitality Group is a nationwide full-service, and turn-key operator focused entirely in the; management, development and capital improvements within the hospitality industry. AHG's operating philosophy is “Plan Your Work and Work Your Plan.” General management at every property is tasked with preparing an annual business plan consisting of a marketing plan and operating budget. The corporate team implements the plan and uses it as the benchmark to measure performance, offer continued guidance and refine the plan as needed. AHG takes a hands-on approach to maximizing the performance of every property.

For more information, visit avalonhospitalitygroup.com.

About SalesAndCatering.com

SalesAndCatering.com provides the most affordable full-featured Sales and Catering systems for hospitality. Its STS Cloud Sales and Catering system is widely installed and engineered to give property sales teams the sales tools that help them achieve their goals. SalesAndCatering.com’s systems are developed and supported by the company’s US-based offices. It is a trusted full-service sales and catering partner that delivers solutions via a software-as-a-service model that ensures greater client communication to streamline the sales process and maximize staff productivity. SalesAndCatering.com’s systems help hotel companies meet revenue goals through anytime-anywhere data access and integration with multiple PMS systems. STS Cloud delivers unparalleled performance to help you thrive in today’s competitive sales environment.

For more information, please visit salesandcatering.com.