2024 SiteMinder Partner Awards Spotlight Hotels’ Growing Need for Simplification at WTM London

SiteMinder, the world’s leading hotel distribution and revenue platform, unveiled the winners of the 2024 SiteMinder Partner Awards during a ceremony at WTM London, recognising businesses across five continents that have successfully simplified an increasingly-complex landscape for hoteliers. From the simplification of revenue management to payments, digital marketing, direct bookings, and upselling, the winners highlighted the need for hoteliers to lean on technology and consultants to navigate today’s growing challenges, spurred by a fast-changing and dynamic consumer environment.

SiteMinder’s annual awards program recognises the tech companies and service providers powering the global accommodation industry. There are two categories: the Performance Awards, based on business metrics from SiteMinder’s official partner program, and the Excellence Awards, decided by a panel of expert judges. This year, they were Annemarie Gubanski, Founder of revenue management consultancy Taktikon AB; Daniel Segerblom, Head of Revenue Optimisation & Customer Success at revenue management platform DIAMO; and James Bishop, Vice President of Ecosystem and Strategic Partnerships at SiteMinder.

The ceremony marked a significant milestone, with four new awards ensuring coverage across SiteMinder’s entire industry-leading ecosystem for the first time, and followed a record number of entries. The four new awards included ‘Distribution Partner of the Year’, ‘Breakthrough Partner of the Year', ‘Hoteliers Choice Partner of the Year’ and ‘Revenue Partner of the Year’.

I’m beyond excited to witness the evolution of the SiteMinder Partner Awards, and by the opportunity to recognise our entire ecosystem of more than 2,150 diverse partners dedicated to powering the hotel industry, says Bishop. In a year that required hotels to be as dynamic as the ever-changing world around them, it was the tech solutions and consultants that enabled hotels to navigate challenges with agility and adapt their revenue and distribution strategies at speed that had the biggest impact.

The 2024 SiteMinder Partner Awards winners are:

Performance Awards

• Expert Partner of the Year - Hotel Solutions, headquartered in Colombia.
• PMS Partner of the Year - Suitech, headquartered in Spain.
  
• App Partner of the Year - Welcome Pickups, headquartered in Greece.
  
• Distribution Partner of the Year (New) - Hopper, headquartered in Canada.

Excellence Awards

• Innovation Partner of the Year - Roibos headquartered in Spain, for developing a direct hotel distribution marketplace that connects hotels and travel distributors, particularly via the Roibos Wallet, which centralises booking payments.
• Breakthrough Partner of the Year (New) - ezTravel headquartered in Taiwan, for achieving 33% growth in room nights with approximately 800,000 bookings, and being the first local OTA to introduce ‘book and pay later’ functionality.
• Hoteliers Choice Partner of the Year (New) - RevenYou headquartered in Australia, for helping properties of all sizes optimise performance and navigate operational challenges through practical industry knowledge and innovation.
• Revenue Partner of the Year (New) - Sojern headquartered in the US, for optimising digital marketing to drive guest acquisition, partnering with SiteMinder to enable over 350 properties to achieve $19 million in direct booking revenue at an average of $54,000 per property.

We’re thrilled to be recognised as the inaugural Distribution Partner of the Year by the SiteMinder Partner Awards. Hopper is known for creating dynamic and innovative marketplaces that serve both our customers and our partners. Being recognised as the best-performing distribution partner of the year shows that we are committed to developing solution-driven and data-backed travel products that address the industry’s core needs and move the needle on results. Gabi Demarco, Director of Supplier Integrations at Hopper

Commenting on the value of the awards program to the global hotel industry, Annemarie Gubanski, Founder of Taktikon AB, says, The annual SiteMinder Partner Awards are unique in the way they shine a bright light on the innovations and excellence of our industry’s behind-the-scenes stars. I look forward to seeing this program continue to elevate those tackling the unique challenges faced by hoteliers today.

This year’s awards marked the fourth anniversary of the SiteMinder Partner Program – the most extensive training and educational program for hotel advisors, hotel technology startups and property management system (PMS) vendors globally.

For more about the winners, head here.