Ira Vouk Joins roomangel Foundation as Vice President of Global Partnerships

San Antonio, TX – The roomangel Foundation is thrilled to announce the addition of industry leader Ira Vouk as Vice President of Global Partnerships. Ira, a trailblazer in distribution and revenue management technology, will lead strategic partnerships to further the foundation’s mission of transforming the hotel booking landscape and boosting consumer confidence in direct bookings.

As the author of best-selling books "Hospitality 2.0" and "Hotel Tech 101", and a renowned hospitality consultant, she has been recently recognized as one of the top 17 technology professionals inspiring innovation in the US hotel industry. Ira’s reputation for leveraging data and technology to drive revenue management strategies has also earned her a coveted spot in AHLA/HTNG's T100 – a group of 100 top global technology leaders shaping the future of hospitality.

With nearly two decades of hands-on industry experience, Ira has become a prominent voice in hospitality technology, distribution, revenue management, and automation. Her expertise has been showcased at conferences such as AAHOA, HEDNA, HITEC, and ICHRIE, where she has shared insights on profitability and the future of tech-driven hospitality.

I’m excited to join the roomangel Foundation at such a pivotal time for our industry. For the first time in the history of hospitality, we’re creating a universal standard that brings trust and transparency back to the booking process. This initiative is about uniting the industry under one trusted stamp, helping travelers feel confident in their hotel choices. The Foundation’s goal is to bring the power of distribution back to hoteliers and the power of booking back to travelers, and I’m honored to be part of this movement. Ira Vouk, VP of Global Partnerships at the roomangel Foundation

In her new role with roomangel, Ira will be instrumental in expanding partnerships and driving the launch of the Foundation’s new hotel search and booking platform, designed to connect directly with hotel partners' booking engines. This platform aims to offer travelers an independent and transparent frame of reference, ensuring they receive the best value and a seamless booking experience.

About the roomangel Foundation

The roomangel Foundation is a not-for-profit initiative focused on making hotel pricing and value clearer and fairer for consumers. By providing independent validation and regulatory oversight, the foundation works to protect consumers, assist in decision-making, and enhance the overall travel experience. The upcoming "Verified by roomangel" initiative is set to establish a universal standard of trust for direct hotel bookings. Learn more at www.roomangel.org.