Northstar unites and rebrands Caribbean and Latin America events as ALIS CALA

Northstar Travel Group, owner of global hotel-investment conferences including the Americas Lodging Investment Summit (ALIS), announced today that the Caribbean Hotel & Resort Investment Summit (CHRIS) and Hotel Opportunities Latin America (HOLA) conferences will be united and rebranded as one conference under the ALIS umbrella in 2025.

The newly launched event, called ALIS Caribbean Latin America (ALIS CALA), will debut on April 29-May 1, 2025 (Tuesday-Thursday) at the Loews Coral Gables in Coral Gables, Florida.

This rebrand allows the former CHRIS and HOLA conferences to build on its successful localization with many countries/destinations involved and to leverage the brand recognition and reputation of the ALIS portfolio – it is the best of both worlds. This strategy will help elevate ALIS CALA to the next level and shine an even brighter spotlight on the investment and development opportunities in the Caribbean and Latin America.

The ALIS portfolio includes: ALIS, the world’s leading and largest hotel investment conference; ALIS Law, which focuses on the “day-after” deals close; and ALIS DESIGN+, a conference and trade fair where distinguished thought leaders from hotel owners, investment, development, design, procurement, construction, architecture and consultancy converge for discussions about the industry’s future.

The merger of CHRIS and HOLA into ALIS CALA promises to create an enriched and more comprehensive conference experience for sponsors and attendees alike, bringing together the best of both events. This approach will lead to the overall continued growth and collaboration reaching investors, owners, and developers throughout the vibrant Caribbean and Latin American regions and the continued focus on local equity, debt, and development firms will ensure that ALIS CALA remains a key platform for fostering connections and driving growth in the region.

Our mission is to create one event that best serves the hotel-investment communities throughout the Caribbean and Latin America regions as they continue to evolve and feed off mutual interests that create lucrative cross-border and inter-regional opportunities. The collective power of the investment and development opportunities throughout these regions rivals that of any geographic area in the world. The approach of the ALIS CALA programming and networking platforms will facilitate localized and regional content that produce more free-flowing conversations and connections to further enable extended collaboration and results. Jeff Higley, President of The BHN Group

As a continuously growing list, key sponsors on board for the 2025 event include BCQS International, BWH Hotels, Caribbean Hotel & Tourism Association (CHTA), Hilton, IHG Hotels & Resorts, Remington Hospitality, and Wyndham Hotels & Resorts. Sponsorship and supporter opportunities are available, and registration is scheduled to open later this year. For more information on sponsorship contact The BHN Group’s COO, Jonathon S. Zink, or Jeff Higley.