ISHC - The International Society of Hospitality Consultants | ISHC.com

Brand Dilemma: Navigating the Pros and Cons of Launching New Brands – An Unbiased Perspective

14 June 2024

Throwback to Future Hospitality Summit Saudi Arabia last month, where Hala Matar Choufany هلا مطر شوفاني contributed her insights on the “Brand Dilemma: Navigating the Pros and Cons of Launching New Brands – An Unbiased Perspective".

Click below to watch the discussion unfold with Catherine Edwards, Chief Strategy Officer at QUO.

<iframe width="560" height="315" src="https://www.youtube.com/embed/RyXAppqHsnk?si=KEGazV7BQpGhbAff" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="true"></iframe>

About HVS

HVS, the world's leading consulting and services organization focused on the hotel, mixed-use, shared ownership, gaming, and leisure industries, was established in 1980. The company performs 4,500+ assignments each year for hotel and real estate owners, operators, investors, banks and developers worldwide. HVS principals are regarded as the leading experts in their respective regions of the globe. Through a network of some 60 offices and more than 300 professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. hvs.com.

News Source

Click here to view the original version of this article.

Contact

Hala Matar Choufany
President for HVS Middle East, Africa & South Asia and Managing Partner of HVS Dubai
Email: hchoufany@hvs.com

Organization

HVS
https://www.hvs.com/
1400 Old Country Road, Suite 105N
USA - Westbury, NY 11590
Phone: +1 (516) 248-8828
Fax: +1 (516) 742-3059
Follow us on:
TwitterFacebookLinkedInYoutube

Recent News

Asia Pacific Hospitality Newsletter - Week Ending 5 September 2025
9 September 2025

Europe Hotel Transactions Bulletin - Week Ending 05 September 2025
9 September 2025

Downtown Indianapolis Hotel Market: Demand Drivers and Development Opportunities | By Nico Cooper
8 September 2025



powered by
Powered by Hsyndicate