Posadas Boosts Growth With A New Digital Booking Platform: Fiesta Americana Travelty

Posadas, Mexico's preeminent hospitality conglomerate, today unveils Fiesta Americana Travelty, a comprehensive digital booking system, enabling travelers to prepare every aspect of their journey from one central hub. The platform offers access to over 190 hotels and nine Posadas brands in Mexico and the Dominican Republic, inclusive of resorts under the Fiesta Americana Travelty Collection—formerly known as La Colección Resorts by Fiesta Americana—which comprises brands such as Live Aqua, Grand Fiesta Americana, Curamoria Collection, Fiesta Americana, and The Explorean.

An upcoming mobile app for Fiesta Americana Travelty will aim to maximize travel convenience from the start, offering options to book and coordinate accommodations, gastronomic experiences, destination activities, entertainment, transport, among others, all under one roof. In addition to booking simplicity, the platform's attractive features encompass airport transfers, resort credits, and spa discounts, subject to the specific property.

Posadas' CEO, José Carlos Azcárraga, reveals that the Fiesta Americana Travelty experience is built to reflect the level of personalized service guests anticipate in-house. He enthused, "Our objective is absolute customer satisfaction. We are thrilled to present our guest-centric platform, fortified with cutting-edge tech. The drive for business expansion and establishing Posadas as Mexico's top travel firm also fuels Fiesta Americana Travelty."

Posadas, with its solid brand presence, diverse locations, exclusive amenities, and personalized services catering to adults, families, weddings, and event groups, is a favored selection for both domestic and international travelers. They operate in iconic cities such as Oaxaca, San Miguel de Allende, Mexico City, Monterrey, Guadalajara, and emerging destinations like Morelos and Querétaro. Their network also spans popular beach locales like Cancún, Los Cabos, Puerto Vallarta, and Punta Cana in the Dominican Republic.

"Through Fiesta Americana Travelty, Posadas targets to generate 75% of bookings on our own channels," shared Azcárraga, adding that they foresee a 50% rise in digital channel reservations from their current volume.

Fiesta Americana Travelty debuts amidst a robust recovery of global tourism from the pandemic. The World Tourism Organization (UNWTO) reported a doubling of international trips in 2022 compared to 2021. In Mexico, the Ministry of Tourism projects a 2.7% increase in international visitors in 2023, amounting to 39.4 million arrivals. The total tourism revenue, both domestic and international, could reach $15 billion USD by the year's end, marking an 8.7% increase from 2022.

The launch of Fiesta Americana Travelty amplifies Posadas' accelerated growth trajectory as the go-to partner for those seeking high-end accommodations and travel experiences in Mexico and the Caribbean. With over five decades of experience and boasting 190 hotels, 9 brands - Live Aqua, Grand Fiesta Americana, Curamoria Collection, Fiesta Americana, The Explorean, IOH, Fiesta Inn, Gamma, and one hotels - and in excess of 29,000 rooms in Mexico and the Dominican Republic, Posadas pledges continued innovation to warmly welcome local and international visitors with a distinct and personalized service.