Barry Sternlicht's Starwood Capital and AJ Capital Partners establish Field & Stream Lodge hospitality platform.
 Barry Sternlicht's Starwood Capital and AJ Capital Partners establish Field & Stream Lodge hospitality platform.
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Starwood Capital Group ("Starwood Capital"), a private investment firm with a primary focus on global real estate, and Adventurous Journeys Capital Partners ("AJ Capital"), a dynamic real estate and hospitality company, today announced the launch of Field & Stream Lodge Co. ("Field & Stream"), a branded hospitality platform aiming to create modern and affordable lifestyle lodging across the United States. Field & Stream is an iconic American brand established in 1871 which brings great authenticity and brand recognition to a category of generic hotel offerings.
The Field & Stream platform aims to initially create approximately 20 to 25 hotels, first targeting U.S. markets in close proximity to authentic natural experiences, including national parks, beaches, mountain and ski towns. Together, Starwood Capital, through a controlled affiliate, and AJ Capital will leverage their collective real estate acquisition, investment and development expertise to create a unique brand in a virtually undifferentiated segment that can scale rapidly. The U.S. outdoor recreation industry is thriving, enhanced by pandemic-driven consumer lifestyle changes, and Field & Stream's assets will be strategically located in markets where existing lodging options are lacking or outdated for modern consumer preferences.
As we have proven through our creation of W Hotels, 1 Hotels and Treehouse Hotels, among others, today's consumer has a strong desire to support brands that connect them with the outdoors, and this initiative with Field & Stream will provide them with authentic hospitality experiences. We look forward to partnering with AJ Capital to provide quality, well-designed affordable lodging that is perfect for travelers of all ages and backgrounds. Barry Sternlicht, Chairman and CEO of Starwood Capital
We are honored to be partnering with Barry and the entire Starwood Capital team to launch Field & Stream Lodge Co. Extending the legacy of Field & Stream that is rooted in trust and history is incredibly inspiring and aligns with the approach that AJ Capital leverages in every project, Field & Stream hotels will be a modern take on an American classic. As we have demonstrated through Graduate Hotels and Marine & Lawn Resorts, we believe our design-forward and vertically integrated approach will position the platform to scale rapidly and capitalize on consumer demand. Ben Weprin, Founder and CEO of AJ Capital
About AJ Capital Partners
Adventurous Journeys Capital Partners ("AJ Capital" or "AJ") is a vertically integrated real estate investment manager with a portfolio of timeless businesses and brand platforms. AJ's portfolio includes hotels, multi-family apartments, creative office, single-family rental, retail, and entertainment venues. AJ anchors developments in the core principles of hospitality, placemaking and residentially inspired design, applying the firm's deeply rooted hospitality expertise to every project, including 100+ portfolio assets, across 50+ markets worldwide, and owns and operates multiple brands such as Graduate Hotels, a collection of handcrafted hotels in university communities internationally. For more information on AJ Capital Partners, please visit www.ajcpt.com.
About Adventurous Journeys Capital Partners
Adventurous Journeys (AJ) Capital Partners, based in Nashville, is an accomplished team of real estate and hospitality professionals whose innate passion is to cultivate a one-of-a-kind portfolio of dynamic communities and timeless assets. AJ Capital Partners' experience is anchored on the progressive and creative application of its deeply rooted hospitality expertise across several real estate categories, including mixed-use, hotel, office, multifamily, and retail. The counterculture professionals acquire, design, and develop transformative real estate throughout the U.S. and U.K. AJ Capital Partners launched and owns Graduate Hotels®, a collection of handcrafted hotels in university communities internationally, as well as Marine & Lawn Hotels & Resorts, a set of bespoke properties in the world's most distinguished golfing destinations. In Nashville, AJ Capital Partners is embarking on a multi-phase mixed-use project in the Wedgewood Houston neighborhood, which will bring creative office, retail, residential, and hospitality offerings to the community. Most recently, the firm acquired 22 acres of land in Miami's Little River neighborhood, encompassing more than 300,000 square feet of commercial space, which will thoughtfully be developed into an adaptive reuse, substantial streetscape, and approachable ground-up development. For more information on AJ Capital Partners, please visit www.ajcpt.com.
AJ Capital Partners
ajcpt.com/
429 CHESTNUT ST
USA - Nashville, TN 37203
Phone: 312 267 4185
Fax: 312 275 1070
Email: Info@ajcpt.com
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