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Malmaison, Hotel du Vin and Frasers Hospitality UK Raise Awareness of Mental Health with The Burnt Chef Project

26 April 2021
Malmaison, Hotel du Vin and Frasers Hospitality UK Raise Awareness of Mental Health with The Burnt Chef Project
Malmaison, Hotel du Vin and Frasers Hospitality UK Raise Awareness of Mental Health with The Burnt Chef Project

Today, UK boutique hotel brands Malmaison and Hotel du Vin, alongside Fraser Suites and Fraser Place properties across the UK, are partnering with The Burnt Chef Project, a non-profit campaign committed to removing the stigma and raising awareness of mental health issues within the hospitality industry.

The three brands, operating under Frasers Hospitality's global business, have committed to a range of fundraising initiatives for the project within their properties. All donations made will go directly to help fund mental health training and resource materials, including The BurntChef 24/7 support service and The Burnt Chef Academy, to help open up and normalise conversations around mental health within the UK hospitality industry.

Guests dining at a Chez Mal Brasserie & Bar or Bistro du Vin across the country will be able to donate directly through an order of invisible "Burnt Chips'', which will add a set amount onto the bill as a direct donation to the Burnt Chef initiative. Similarly, guests at Fraser Place and Fraser Suites serviced apartments across England and Scotland will be able to purchase an invisible "Cup of Tea and a Chat", which will donate £2.50 directly to the cause.

Round up payment options will be activated across all properties within the properties and a donate button has been added to all relevant websites. Additionally, a post-COVID eco-friendly option for guests to opt out of certain housekeeping offerings is set to activate a direct donation from property to project.

Frasers Hospitality has also invested in a range of training initiatives for staff to help increase understanding among its teams. From mental health first aid training to appointing wellbeing champions and internal senior ambassadors across the group, the creation of such employee assistance programmes will help assure staff that they too have a platform to reach out to, and help reduce the stigma associated with mental health issues or concerns.

According to a survey undertaken by TBCP, 84% of hospitality professionals in the UK were reported to have experienced at least one mental health issue during their career, with 46% stating they would not feel comfortable talking about their health concerns with their colleagues.

"We're thrilled to be partnering with The Burnt Chef Project and to be an active force in raising awareness of mental health issues within our industry. The pandemic has been tough for the whole industry and we're passionate about coming back stronger, with a workforce who feels empowered and heard," says Guus Bakker, CEO EMEA at Frasers Hospitality.

"In addition to dedicated training for our staff, we have added the topics of mental health and wellbeing to all employee committee meeting agendas. This partnership is a natural fit for us as we are closely aligned with TBCP's drive in promoting mental health and well being amongst our team and community."

Kris Hall, director and founder of The Burnt Chef Project adds: "It's never been more important for us to recognise the stresses and unique issues that our hospitality workforces are facing and actually do something about it. We are so excited to have Malmaison, Hotel du Vin and Frasers Hospitality UK on board with us, with their presence across all four corners of the UK helping us to spread the word across the country. The project is committed to burning away the stigma and shame associated with mental health for hospitality professionals worldwide and we're thrilled to have these brands come on this vital journey with us."

About The Burnt Chef Project

The Burnt Chef Project is a registered non-profit within the UK which challenges mental health stigma within the hospitality industry. It was founded in May 2019 by Kris Hall, a hospitality professional with over 12 years' experience of working directly with the trade. Through personal experience of mental illness and through regular contact with those who have experienced it within hospitality Kris feels it is his moral obligation and duty to improve the industry and the health of those that work within it. More information available upon request.

About Frasers Hospitality

Frasers Hospitality is a leading investor-operator within the lodging sector, backed by 27 years of proven expertise. We specialise in optimising and managing hospitality assets to deliver sustainable value for our stakeholders. As a strategic business unit of Frasers Property Limited, our presence spans Asia Pacific, Europe, the Middle East and Africa.

With a diversified portfolio of over 100 lodging assets across geographies and segments, Frasers Hospitality offers a comprehensive end-to-end ecosystem of bespoke lodging expertise and solutions to maximise performance, value and growth for our partners across the real estate value chain. We are a trusted expert and preferred partner within the lodging sector with a proven track record and a business model optimised to deliver value.

Frasers Hospitality is distinguished by its style of hospitality from our progressive mindset that fosters innovation and matched with our award-winning brand portfolio tailored to new ways of travelling, living and socialising. Recognised globally for our commitment to hospitality excellence, we have earned numerous industry accolades and awards, showcasing our leadership in delivering exemplary, quality services, and curating memorable, life-enriching experiences for our guests and residents – by people, for people.

For more information on Frasers Hospitality, please visit or follow us on LinkedIn.

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