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Hard Rock Hotels & Casinos® Introduces MEET SAFE + SOUND

SAFE + SOUND Employs Rigorous Inspections and Enhanced Protocols at Hard Rock® Properties Worldwide, Safely Re-Introducing Events
26 October 2020

Hard Rock International is delighted to announce Meet SAFE + SOUND, expanding the international hospitality brand's industry-leading SAFE + SOUND program into conference and event spaces. As in-person meetings and events begin to re-emerge, event planners and attendees can be assured that touchpoints at all properties are SAFE + SOUND. Hard Rock's® health and safety plan was developed in collaboration with world-renowned public health and sanitisation specialists, including Ecolab and NSF International. The program meets the highest standards of safety, sanitation, food handling and employee training. Under SAFE + SOUND standards established by Hard Rock, each hotel property is independently assessed by NSF International and is required to pass a rigorous 262-point inspection.

"Hard Rock's top priority is keeping our guests and team members safe and healthy as we adapt to a new normal and adjust to meet the changing needs of the MICE community," said Danielle Babilino, Senior Vice President, Global Sales and Marketing at Hard Rock International. "Hard Rock has always offered unique and diverse meeting and venue spaces with extraordinary capabilities to accommodate all occasions and events. Now we are doing that with an enhanced focus on health and safety."

The enhanced safety protocols under Meet SAFE + SOUND have been customised to address the specific needs of the MICE (meetings, incentives, conferences and exhibitions) community, including procedures and checkpoints such as:

All third-party vendors and contractors entering the space are required to follow Meet SAFE + SOUND protocol.

Hard Rock Hotel & Casino® properties continue to abide by local and government mandated policies regarding events. Whilst event spaces and capabilities may vary based on location, select Hard Rock properties, including Hard Rock Hotel & Casino Atlantic City, are beginning to welcome the MICE community back to highlight its wide range of meeting facilities and showcase the ways in which organisations can successfully and safely return to in-person meetings. Additional properties, including Hard Rock Hotel® at Universal Orlando, are offering event spaces for virtual, in-person and pre-recorded meetings to accommodate various programming needs. Hard Rock Hotels & Casinos also offer varying, flexible cancellation and attrition policies for groups, as well as creative outdoor and private event spaces at select properties.

For additional information about Hard Rock's SAFE + SOUND program, visit www.hardrockhotels.com/safe-and-sound.aspx. Guests looking to book their next meeting or event at a Hard Rock location can visit www.hardrockhotels.com/meetings-and-events.aspx. For more information about Hard Rock Hotels & Casinos, visit www.hardrockhotels.com.

About Hard Rock®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 75 countries spanning more than 300 locations including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.

HRI has received numerous industry and destination awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

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Organization

Hard Rock International, Inc.
www.hardrockhotels.com/
6100 Old Park Lane
USA - Orlando, Florida, 32835
Phone: 407/445-7625
Fax: 407/445-7937
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