Karisma Hotels & Resorts Announces Fresh Identity as Offerings Expand

Karisma Hotels & Resorts has announced the unveiling of a new brand identity and website, including the launch of its World-Class Gourmet Inclusive® program, which builds on its first-in-the-industry gourmet-inclusive pricing which includes delectable food & beverage, high-end amenities, sensational spas and other activities with globally acclaimed service. The modern positioning showcases Karisma's commitment to bringing together unforgettable vacations in memorable destinations across a wide variety of brands that provide a World-Class Gourmet Inclusive® experience.

"Karisma continues to reimagine the vacation experience for its travelers, and this new identity better represents the wide range of guest experiences that are offered," said Bill Linehan, president of Premier Worldwide Marketing, the exclusive sales and marketing provider for Karisma Hotels & Resorts.

The new KarismaHotels.com, logo and positioning follows the company's steady rollout of recent developments, such as the launch of the Margaritaville's Island Reserve concept in Mexico, the newly revamped travelers club ABEO, and industry-leading programs like Karisma Peace of Mind and the World-Class Gourmet Inclusive® experience. Within the coming year Karisma will be introducing four new resorts concepts with the opening of four new properties - Nickelodeon Resort & Aqua Park Riviera Maya, Margaritaville Island Reserve Riviera Maya, Margaritaville Island Reserve Cap Cana and Sensatori Cap Cana, amongst other openings to be announced.

Karisma's diverse portfolio caters to a wide range of travelers from Mexico's most authentic ultra-luxe El Dorado Spa Resorts and Palafitos Overwater Bungalows to family-friendly Nickelodeon Hotels & Resorts. All properties center around exceptional cuisine, impeccable service, and a deep connection to local communities throughout the Caribbean, Yucatan and other glorious destinations. Beginning today through the end of the month, Karisma Hotels & Resorts is offering travelers special $1 USD upgrades to swim-up suites with nightly gourmet-inclusive rates starting at $105. More information and bookings can be found online.