Prologic First® Debuts Comprehensive Integrated Hospitality Suite To North American Market At HITEC 2012

BALTIMORE, MD - HITEC 2012 (June 14, 2011) Prologic First, a leading international provider of integrated hospitality software, today announced that it will showcase its suite of twenty integrated hospitality applications for independent hotels, small to mid-sized hotel chains, and technology providers at the HITEC 2012 Conference & Expo in Baltimore, June 25 - 28 (booth #2143). The unified approach of the Microsoft® .NET-based applications provides enhanced usability, streamlined access to clean consolidated data, and lower cost of ownership compared to the alternative of interfaced software from multiple vendors.

Prologic First's WISH (Web-based Integrated Software for Hospitality) system uses a single-server architecture to provide hospitality operations with a common application and data access platform for all key business processes. The comprehensive solution includes twenty operations and guest service modules, including sales & marketing, distribution, property management, F&B, point-of-sale, back office, guest relationship management, in-room services, finance/accounting and inventory/purchasing, as well as mobile tools for guest-request tracking and on-the-go access to management information.

The integrated hospitality software currently supports over 700 independent and chain hotel operations throughout the world.

"It was an easy decision to move to a single-source solution with Prologic First," said Roshan Koonja, CIO of Constance Hotels Group, a next generation deluxe hotel chain on islands in the Indian Ocean that feature natural guest experiences. "We have eliminated the headaches and costs of multiple interfaces and now data flows freely from the front desk to finance. Prologic First provides a single unified environment that enabled us to streamline operations and deliver a superior guest experience."

Compared to other integrated systems, Prologic First offers a truly unique solution designed for hoteliers that are focused on serving guests, not managing IT, as well as a ready-to-market, low-cost option for technology providers to bridge gaps in their product lines:

• Easy to use - Application user interfaces are individually designed for each operational area to reduce the learning curve for staff and improve efficiency
• Easy to serve - Free, end-to-end flow of data throughout the hospitality enterprise ensures responsiveness and accuracy, builds guest satisfaction and boosts staff productivity
• Easy to grow - Modularity enables users to add new functionality as desired, keeping some legacy systems in place as required for brand standards
• Easy to manage - Truly integrated system eliminates the need to manage interface development by multiple vendors, consolidates hardware, brings all support to a single point of contact and reduces overall cost of ownership
• Easy to maintain - Central hosting of the application modules ensures immediate availability of updates and consistency of data entry at all locations

"Our integrated software provides a proven foundation for hotel operators and solution providers that demand a complete suite of hospitality management and service applications based on a common scalable platform," said Amlan Ghose, Managing Director of Prologic First. "The robustness of the applications, the common user experience, and enhanced visibility to data deliver superior operations efficiency and decision making capability enterprise-wide. We are excited to introduce these capabilities to the North American market."