FITUR 2026

21 - 25 January 2026
IFEMA Madrid
Avenida del Partenón
Madrid, MD 28042
Spain

FITUR, the most influential international tourism fair in the sector, will be held at IFEMA MADRID from 21 to 25 January 2026, consolidating its position as the key event for source and destination markets. This annual gathering brings together professionals with high decision-making power, leading companies, international destinations and visitors who are passionate about discovering the latest trends in tourism. With a strategic focus on sustainability, innovation and digitalisation, FITUR drives the transformation of the sector through specialised content, high-value networking and proposals that shape the future of tourism.

Over five days, FITUR offers a unique platform to generate business, launch projects, establish partnerships and access cutting-edge training. At the weekend, the general public can explore destinations, participate in interactive experiences and learn first-hand about global tourism offerings.

UN Tourism
www.unwto.org/
Capitán Haya, 42
Madrid, 28020
Spain
Phone: +34 91 571 07 57
Fax: +34 91 567 81 00 /20
Email: comm@unwto.org