Operational Clarity: Driving Compliance, Accountability & Visibility in Hotel Operations
25 - 25 November 2025
Grand Hotel Amrâth Amsterdam
Prins Hendrikkade 108
Amsterdam, 1011 AK
Netherlands, The
Join Snapfix and Oxsana as we explore how centralized operations management transforms hotels facing staffing pressures and rising guest expectations.
Hear directly from a hotel operator who moved from fragmented systems - WhatsApp groups, spreadsheets, manual checklists - to integrated operations that drive real results.
What you'll learn:
- How to break down operational silos and align compliance, maintenance, and communications into one system
- Moving from reactive to proactive: Real-time visibility that catches issues before they impact guests
- Building defensible compliance: Digital audit trails that stand up to brand audits and regulatory scrutiny
- Enabling predictive maintenance: Reduce emergency costs by identifying issues before they escalate
- Increasing staff productivity: Centralized operations reduce manual coordination, freeing teams to focus on guests
- Adopting sustainable practices: Preventive approaches and strategic operations reduce waste and strengthen environmental impact
Whether you manage a single property or a growing portfolio, discover the real-world roadmap to building resilient, visible, accountable operations - and what truly sets modern hotels apart in 2025 and beyond.
Speakers
Brett Robbins CEO at Snapfix
Brett is CEO of Snapfix, the visual-first operations platform used by thousands of hotels worldwide. With a background in technology and operational leadership, Brett is driven by helping hotel teams deliver exceptional guest experiences through simplicity and consistency. Under his leadership, Snapfix has become a trusted partner for hotels seeking operational excellence—empowering staff, enhancing consistency, and creating guest experiences that truly match the brand story.
Al Malik Chairman of Oxsana Hospitality
Al Malik is Chairman of Oxsana Hospitality and brings over 20 years of hospitality leadership to the role. With a practical, member-focused perspective, Al is driven by one goal: helping hoteliers strengthen their operations through strategic partnerships and solutions that deliver real results. Under his leadership at Oxsana, he advocates for technology and practices that address the operational challenges hoteliers face daily - from staffing pressures to rising costs. Through board positions with IHG, Accor, and Best Western, Al bridges the gap between what hoteliers need and what the industry offers.
Craig Penry-Parish Group Operations Manager at Firoka
Craig Penry-Parish is Group Operations Manager at Firoka, a UK-based hospitality group managing hotels across London and Oxford including Crowne Plaza London Kings Cross, Holiday Inn Express properties, and the Kassam Stadium complex. With over 23 years in hospitality - starting as a chef and transitioning to front-of-house leadership - Craig brings a hands-on, operations-first perspective to managing multi-site hotel portfolios. Under his leadership, Firoka has embraced centralized operations management, moving from fragmented manual systems to real-time digital workflows that deliver accountability and measurable results.
Darragh Morley
Marketing Executive
Email: darragh.morley@snapfix.com
Snapfix
https://snapfix.com/
Dogpatch Labs, The CHQ Building
Dublin 1, D01 Y6H7
Ireland
Email: marketing@snapfix.com
