Hospitality Asset Forum 2025
25 November 2025
InterContinental Paris le Grand
Paris, France
This new edition will feature three major sessions focusing on the issues shaping investment today:
Is it still possible to generate upside?
In an increasingly mature European hotel market, the quest for upside is becoming a real challenge. Yields, long driven by sustained growth cycles, are now tending to stabilise. The experts gathered for this session will analyse the levers still available to generate value: repositioning of assets, diversification of uses, upgrading of existing products and integration of new technological solutions. The aim is to identify pockets of growth where the market seems to have reached its ceiling.
Ever more luxury?
The luxury hotel market continues to show exceptional momentum, driven by a steady international clientele and sustained investment capacity. But how far can this expansion go? How can we define luxury today and in the years to come? What are the growth drivers for continued development in this segment? Focus on the development of luxury mobility: hospitality is on the move.
To grow, should one turn to franchising or consider an exit?
For independent and mid-sized hotel groups, the question of growth is more strategic than ever. Should they opt for franchise development to benefit from the power of large networks, or consider selling to accelerate their scaling up? Through the testimonials of Michael Struck (founder of Ruby Hotels) and Willemijn Geels (VP of European Development, IHG), this session will highlight the trade-offs operators face: independence versus integration, flexibility versus security, uniqueness versus brand power. This is a crucial debate for understanding the consolidation dynamics at work in the industry.
The MKG team will be sharing its insights on:
- new investors entering the sector,
- the most favourable geographical areas for the development of luxury assets,
- growth mechanisms for small independent groups,
- hotel development trends between greenfield and conversion.
To attend the event, join the community by subscribing today HERE
Hospitality ON
https://hospitality-on.com/fr
28 boulevard Raspail
Paris, 75006
France
Phone: +33 1 56 56 87 89
Fax: +33 1 56 56 87 88
Email: events@hospitality-on.com
France
