The True Cost of Review Scores: How Every Tenth of a Point Impacts Revenue

17 - 17 April 2025
Grand Hotel Amrâth Amsterdam
Prins Hendrikkade 108
Amsterdam, 1011 AK
Netherlands, The

Your hotel's review score isn't just a reflection of guest satisfaction - it's also a revenue predictor.

But how much is each tenth of a point actually worth?

In this Lighthouse Live session, we're diving deep into aggregate online review scores to quantify their true financial impact. Forget broad claims - this is about real data.

We'll explore:

• How online review scores influence pricing power
• The exact dollar value of small review score increases
• Whether chasing that extra fraction of a point is worth the effort (spoiler: it is)

We're not just confirming that "better reviews equal more money," we're putting a number on it. Join us as we uncover the hard data behind reputation-driven revenue strategy.

Speaker List

• Daniel Foreman, Commercial Strategist
• Blake Reiter, Director of Hospitality Research

Lighthouse
https://www.mylighthouse.com/
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London, SE1 9LQ
United Kingdom
Phone: +44 203 095 2727
Email: info@otainsight.com