BTO2020 Travel Onlife

12 - 13 February 2020
Stazione Leopolda
Viale Fratelli Rosselli
Firenze, 50144
Italy

We live in the era of hyper-connection that has irreversibly changed the boundary between online and offline, between the material and the intangible world. We live "OnLife" and this changes the relationship between man, machines, people, things and nature.

We are all protagonists of the "inadvertent revolution", each receiving object and subject creating content.

In the Travel sector, if possible, this revolution is even more complete; new programs, new apps, new media, new technologies, each capable of modifying the journey in a way that is as imperceptible as it is profound. Artificial intelligence, machines that "learn", internet of things: even semantically, the progressive attribution of human prerogatives to objects is evident. Relationships change, behavior changes, the organization of services and the decision-making / purchase path of each traveler change.

We need new cognitive models to orient ourselves in the present, to read and understand the world, bringing man back to the center.
An important challenge that concerns us as operators, as tourists and as people.

As a guide in this process we have chosen the Onlife Manifesto of the European Commission (Prof. Floridi), a document that deals with profound change investigating the new human condition in the digital age.
We will resume the theme of "Human", already addressed in previous editions, but in a different meaning: projected towards the self, in search of a "center of gravity" in the travel market marked by complex transformations.

BTO2020 | Rewind trailer di tutte le edizioni

Mariangela Della Monica
Phone: +39 334 6606721
Email: m.dellamonica@fst.it


BTO – Buy Tourism Online
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Florence, Italy