HSMAI's Revenue Optimization Conference (ROC)

26 - 27 October 2020
Henry B. Gonzalez Convention Center
East Market Street
United States - San Antonio, TX 78205

For almost two decades, HSMAI ROC has delivered the most compelling and comprehensive event for the hotel revenue optimization discipline, with more than 650 leading professionals coming together to address the most critical trends affecting hotels today. This June, senior leaders in hotel revenue optimization, sales, marketing, and distribution will connect in San Antonio, Texas, to engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business. Hospitality leaders at this event are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. ROC also showcases partner companies serving the revenue management industry, including consultants, technology vendors, and companies providing products and services in revenue management, execution, and reporting.

In addition to the main conference, HSMAI presents “HSMAI Helps,” a volunteer opportunity benefitting San Antonio, Research in Action presentations and reception, and a VIP reception honoring Certified Revenue Management Executives (CRME). HSMAI will also host an awards ceremony presenting the Vanguard Award for Lifetime Achievement in Revenue Management, and the Revenue Management Professional of the Year Awards.

2018 HSMAI ROC Recap: Bold Innovations and Bright Networking