Hotel Sustainability at the Forefront: Insights from the GSTC Global Conference

During the GSTC Global Conference in Stockholm, Sweden, HNtv INSIDERS caught up with Randy Durband, CEO of the Global Sustainable Tourism Council (GSTC), and Dr. Willy Legrand, Professor at the IU International University of Applied Sciences in Germany. The event aims to unite global and local tourism professionals engaged in advancing and advocating for sustainable travel and tourism.

During their discussion, Durband and Legrand addressed several pivotal topics:

1. Leading hotels and hotel chains spearheading the sustainability transformation.
2. The challenges posed by the franchise model in promoting sustainability.
3. Regulatory bodies demanding sustainable practices (via reporting).
4. Destinations fostering sustainability (via leadership).
5. The growing demand for sustainability certifications among hotels, including the underlying reasons.
6. Expectations and upcoming highlights of the GSTC Global Conference.

This 20-minute conversation is packed with insights, making it a must-watch for those seeking inspiration or answers on advancing sustainability in the travel sector.