Mews Unfold 2024: what is it and why should you attend? | By Tom Brown

If that sounds ambitious for a one-day event, you only need to look to past years to see its success. Unfold 2023 saw over 600 hoteliers, hotel tech solutions and hospitality thought leaders descend on the Muziekgebouw in Amsterdam. The lucky attendees could attend seven main stage sessions, including a keynote speech from Gensler Principal, Tom Ito, and five workshop sessions that went deep into topics like revenue management and distribution.

Key details for Mews Unfold 2024

Unfold 2024 takes place on Wednesday 29th May. The event returns to the same venue – the stunning Muziekgebouw – this time with even more breakout and workshop space.

This year’s theme is Shaping Hospitality’s Future, which will inform the packed day of presentations, conversations and workshops.

More speakers are being added all the time, and some of the leading companies already represented include Wyndham Hotels and Resorts, Booking.com, The Social Hub, IDC, Mr and Mrs Smith, Sircle Collection, Zien Group, Strawberry, Thayer Ventures, YHA and Bob W.

A host of cutting-edge technology partners will also be in attendance, including IDeaS, Flexkeeping, Atomize, Lighthouse, EventTemple, FLYR and Duve.

There will also be time to celebrate some amazing hoteliers during the ceremony for the Unfold Awards. The awards are open to all Mews customers and feature four categories:

• Most Innovative Guest Experience
• Most Innovative Staff Experience
• The Trailblazer Award
• Tech Team of the Year

Trophies and prizes are on offer, and you have until April 26th to enter here.

What to expect at Unfold 2024

You can’t quantify the value of sharing a space with hundreds of your peers and rediscovering the excitement of what great hospitality can achieve. It’s very rare that you’ll get to hear from so many hotel tech innovators in a single day – Unfold is a time-effective way of taking the industry’s pulse and gathering ideas.

Here’s a quick rundown of what you can expect during the day:

• A full day of targeted, thought-provoking talks with industry leaders
• Insights into the power of digital transformation
• New ways to turn unused spaces into revenue streams
• Innovative solutions to streamline operations and the guest journey
• A partner zone of key integrations to keep hotels running smoothly
• A Mews Genius Bar for you to ask any questions
• Interactive insights into Mews University so you can see what a next-generation hospitality cloud looks like
• Lots of time to network and plenty of fuel to keep you going (snacks, drinks, lunch...)
• An afterparty with optional (but encouraged) dancing

What did 2023’s attendees say?

There were plenty of glowing reviews for Unfold 2023. Here’s what some of the attendees said.

The atmosphere and energy was brilliant and it was great to see so many likeminded people together. Kart Adema, Revenue Manager and Lecturer, NHL Stenden

I loved that there was genuine time for networking, together with great overall content and format. Alexnder Edstrom, Atomize

Mews Unfold is friendly, disruptive and beautiful. Kevin Machefert, CEO, Machefert

Tickets are still available to all hoteliers (you don’t have to be a Mews customer) on the official Unfold website.

Get your ticket