HSMAI’s Commercial Strategy Conference 2024

25 - 26 June 2024
Charlotte Convention Center
South College Street
United States - Charlotte, NC 28202

HSMAI’s Commercial Strategy Conference — the evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC — reflects the convergence of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.

The conference — and pre- and post-conference workshops, trainings, and roundtables — will equip commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey.

In 2024, the Commercial Strategy Conference will be at the Charlotte Convention Center in Charlotte, North Carolina:

• Main conference days | June 25-26
• Pre-conference workshops, trainings, and roundtables | June 24
• Post-conference workshops, trainings, and roundtables | June 27

For more than 20 years, HSMAI has been bringing industry professionals together for marketing, revenue optimization, and sales conferences, leading the way for education, insights, connections, and inspiration in these dynamic fields with events created by industry leaders, for industry leaders.

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Jason Smith
VP communications
Email: jsmith@hsmai.org


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